A Media Intelligence Platform serves as the brand intelligence command center. It pulls in data in various sources: social networks, blogs, news sites, and even podcasts to provide you with a single perspective of what is being said about your brand in the digital ecosystem.
Influencer marketing has become a popular way for brands to connect with their audiences. With social media platforms driving consumer decisions, businesses are investing in these partnerships to expand their reach and boost conversions. Yet, while these collaborations can deliver impressive results, they also come with potential pitfalls that brands must handle carefully.
Social media evolved from a way to connect with friends and family to discover brands and new products that make life easier. Many businesses that use platforms like TikTok or Instagram have found success with it over the years.
Media and publishing companies have the best performing websites according to new analysis of all FTSE 100 and 250 homepages by an expert team at Contensis.
Travel, hospitality and leisure and retail and grocery; industries which existentially rely on their online presence, failed to make it into the top half of the table.
New technology is constantly changing the entertainment landscape. Last decade, this looked like the rise of streaming, which transformed how most people watch films and TV.
Now, innovations like artificial intelligence, the internet of things and big data analysis are having an impact across the economy — and especially in entertainment.
Over the past year, as the COVID-19 pandemic forced us indoors, the entertainment industry used this new technology to adapt. This is how tech has changed both how media is made and delivered to consumers.
Launched on Sunday 20th May, the Data Protection Magazine focuses on current data protection issues. The first edition features interviews with Abigail Dubiniecki, Specialist at My Inhouse Lawyer, and Nicola McKilligan Regan, Senior Partner at Privacy Partnership, alongside other experts covering topics including, GDPR, blockchain, PSD2, and PECR.
Contributors to the magazine include data protection expert Ardi Kolah, Executive Fellow and Director of the GDPR Transition Programme at Henley Business School. In this issue, Ardi has written features on blockchain technology and a summary of GDPR.
Ongoing digital transformation has helped leading German publisher Axel Springer become one of Europe’s largest media companies, with almost three-quarters of revenue coming from digital channels.
“Only 10 years ago, just 1% of Axel Springer’s revenue and profits could be attributed to digital,” said Dr. Andreas Wiele, member of the board and president of classified media at Axel Springer. “Today, more than 65% of our revenue and more than 80% of our profits are digital.”
Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period.
The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more retweets from Twitter users as a whole.
The disparity was due to a combination of four main factors (relative importance in brackets):
Leading provider of smart content management solutions for the financial industry to leverage SDL technology for complex, high-volume publishing needs
WAKEFIELD, Mass. – September 6, 2016 – SDL today announced that Appatura has selected SDL XPP, the industry's premier XML publishing solution, to augment its newest content and digital publishing platform, Real Time Disclosure.
Cambridge-based image fusion pioneer attracts major backing to commercialise product portfolio
Cambridge, 22nd March 2016, Spectral Edge, (http://www.spectraledge.co.uk/) today announced the successful completion of an oversubscribed £1.5 million second funding round. New lead investors IQ Capital and Parkwalk Advisors, along with angel investors from Cambridge Angels, Wren Capital, Cambridge Capital Group and Martlet, the Marshall of Cambridge Corporate Angel investment fund, join the Rainbow Seed Fund/Midven and Iceni in backing the company.
Research by Searchmetrics identifies most tweeted newspaper stories in 2013
New York - January 09, 2014 - The Washington Post, New York Times and USA Today figure in the top three positions in a study which analyzes prominent US newspaper websites for their popularity on social network, Twitter.
Content from USA Today and the Washington Post was also found to dominate the list of the top ten most tweeted newspaper website stories during 2013 in the study by digital marketing software and services company, Searchmetrics.
