Marketing

Competition in business is fierce under the best of circumstances. There are only so many differences you can highlight within the same industry, but you have to try to stand out from other brands like yours. The key to differentiating what you offer is building relationships with your customers. Relationship marketing is the crucial element driving successful businesses to greatness. 

Examples of relationship marketing include thanking a customer on social media for buying your product or sending a top client a gift card or fruit basket. It's an opportunity to make a typical interaction with your audience more profound and personal. Send out letters, pick up the telephone and engage on social media with your buyers. 

While digital marketing channels have been gaining momentum over the past few years, phone calls remain your sales team’s most powerful weapon. They provide greater personalization and add human touch to each interaction, guiding a lead down the pipeline faster.

Fortunately, the tech advancements have improved the way salespeople make calls to close deals. Modern business phone systems will allow you to automate many repetitive tasks, integrate with your CRM, and provide real-time customer experiences.

Here are five call features that may benefit your sales team the most.

As technological advancement continues to reshape the world and every industry in the business sector, entrepreneurs and leaders find themselves at a crossroads. Do you continue doing what you always did and hope that money will keep rolling in, or do you capitalize on the modern trends and pioneer the integration of technology to set the stage for growth and expansion in the future? For an experienced business leader, the decision is simple. Leveraging technology to push your company forward is one of the best ways to ensure future growth, and of course, the best way to improve customer experience across the board.

The growth and rise of social media in recent years is nothing short of amazing. While it has essentially been around for less than two decades, there are already billions of people using social media regularly. It is used to keep in touch with friends, interact with businesses and celebrities and keep up with the latest news around the world.

Who are influencers? Those are ordinary people that gained a massive following because of their knowledge and experience. Above all, they focus on building strong relationships that are built on trust and transparency. They don’t promote brands and products aggressively. They do so by wrapping them into engaging stories and providing followers with valuable information and actionable tips. In other words, they focus on delivering value to their following.

The big question is, however, how to become an influencer?

Advertising has been around since the first business owner wanted to get the word out about their product. While some basic concepts are age-old, others change as technology and personal preferences shift. It's easy to get distracted with advertising myths that simply don't stand up to scrutiny.

Spending on digital advertising alone is a $108.6 billion industry in the United States. While some companies have big budgets, others only have a few dollars. To spend your money wisely, figure out what is truth, what is a myth, and make sure you carefully track every penny you spend. 

To attract new customers and gain a competitive advantage, most SaaS companies offer free trials. Unfortunately, free trials usually don’t convert as expected. The majority of users signing up for your free trial will not turn into paying customers later.

To convert your leads into loyal customers, you need to focus on building strong and meaningful relationships with them. Here are a few conversion rate optimization (CRO) tactics every SaaS company should apply.

I'm a big believer that it is the small positive things we do in our day that have the biggest impact on our own well being. From here through the Novel Coronavirus (COVID-19) outbreak, I've decided to just blog about the small things I'm doing to escape from the anxiety producing headlines in our news. I recognize that not everything I'm writing is of interest to others, so while some of my work will continue to be posted at socPub, all of my work can be viewed on my personal blog, bryanruby.com.

With the rising technological advances available to marketers, it’s easier to connect with your audiences than it was ten years ago. The Internet, for example, has made the world smaller in terms of reaching out to markets. But not all business owners know how to maximize this power. 

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect.

According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.