Marketing

The Marketing Technology Divide: Survey reveals marketing skills gap and 2021 investment priorities

Hampshire, 30 November 2020: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has revealed the results of its latest survey in its new report, The State of Martech 2020/21, providing detailed insights into the current state of the marketing technology (martech) landscape. The findings demonstrate a lack of relevant training and skillsets combined with uncertainty over marketing budgets and changing investment priorities heading into the ‘new normal’.

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

An Ecommerce Business Guide for Handling Black Friday and Cyber Monday Like a Boss

Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.

This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.

TCG Executive Director Stephanie Schultz Wins a 2020 Public Relations and Marketing Excellence Award

Beaverton, OR, USA, October 6, 2020—Today the Business Intelligence Group announced that Stephanie Schultz, Executive Director of Trusted Computing Group (TCG) has today won the Marketing Executive of the Year award at the 2020 Public Relations and Marketing Excellence Awards.

Why Relationship Marketing Desperately Matters to Your Business

Competition in business is fierce under the best of circumstances. There are only so many differences you can highlight within the same industry, but you have to try to stand out from other brands like yours. The key to differentiating what you offer is building relationships with your customers. Relationship marketing is the crucial element driving successful businesses to greatness. 

Examples of relationship marketing include thanking a customer on social media for buying your product or sending a top client a gift card or fruit basket. It's an opportunity to make a typical interaction with your audience more profound and personal. Send out letters, pick up the telephone and engage on social media with your buyers. 

5 Call Features Your Sales Team Needs and Why

While digital marketing channels have been gaining momentum over the past few years, phone calls remain your sales team’s most powerful weapon. They provide greater personalization and add human touch to each interaction, guiding a lead down the pipeline faster.

Fortunately, the tech advancements have improved the way salespeople make calls to close deals. Modern business phone systems will allow you to automate many repetitive tasks, integrate with your CRM, and provide real-time customer experiences.

Here are five call features that may benefit your sales team the most.

Technology Trends Improving Customer Experience in 2020

As technological advancement continues to reshape the world and every industry in the business sector, entrepreneurs and leaders find themselves at a crossroads. Do you continue doing what you always did and hope that money will keep rolling in, or do you capitalize on the modern trends and pioneer the integration of technology to set the stage for growth and expansion in the future? For an experienced business leader, the decision is simple. Leveraging technology to push your company forward is one of the best ways to ensure future growth, and of course, the best way to improve customer experience across the board.

Social Media Transformation That Changed the Game of Entrepreneurs

The growth and rise of social media in recent years is nothing short of amazing. While it has essentially been around for less than two decades, there are already billions of people using social media regularly. It is used to keep in touch with friends, interact with businesses and celebrities and keep up with the latest news around the world.

Important Things to Do to Become an Influencer

Who are influencers? Those are ordinary people that gained a massive following because of their knowledge and experience. Above all, they focus on building strong relationships that are built on trust and transparency. They don’t promote brands and products aggressively. They do so by wrapping them into engaging stories and providing followers with valuable information and actionable tips. In other words, they focus on delivering value to their following.

The big question is, however, how to become an influencer?