Marketing

Did you know that there are more than 570 million blogs on the internet?

Staggering numbers, right? 

However, blogging is popular for a reason. It allows companies to establish themselves as experts within their niche, earn their audience's trust, increase conversion rates, and boost their SEO efforts. But here's the thing: Only 22% of bloggers report bringing solid results from their blogging efforts. In contrast, 55% consider that blogging only got some results. In other words, most companies fail to make the most out of their blogging strategy. So why is that?

TikTok is the newest wave of social media, but it’s quickly gaining attention with younger audiences. Gen Z and millennials are loving the short-form video content on the social media app, giving businesses a potentially huge market to tap into.

If your audience is active on TikTok, you can’t afford to miss the opportunity. Brands that leverage the platform’s marketing are seeing incredible growth from its video-first content. Whether you go viral or not, you can gain a powerful presence on the app.

The user onboarding process is considered one of the most important of their life cycle stages. It’s at the start of someone’s journey, but it establishes their entire relationship with the company and product. 

User onboarding is significant because it can impact the customer’s decision to keep the product or discontinue use. When done correctly, it will lead to success by demonstrating the product’s value. Done poorly, it leaves the customer disappointed.

Here’s why the user onboarding process is important — and effective strategies to help you set up your new customers for success.

Your content offers users a glimpse into the heart and soul of your brand. When it’s on-point,  you establish yourself as an authority in your field and become the first one people turn to when they have a related question. As a result, your brand becomes the best known source to solve customer pain points. 

HubSpot's State of Content Marketing report found 82% of marketers used content to promote their brands. Content marketing saw a whopping 70% increase from the previous year. With more consumers shopping online, digital marketing has become more important than ever before for brands wishing to remain competitive. 

The journey you take your buyers on can result in conversions or bounces. No matter what type of business you own, you likely have a system for greeting new customers, teaching them about your product and closing the sale. There are many steps in between, and the more detailed your process, the more likely you’ll increase revenue.

Graphic design, while practiced by many, is often misunderstood especially in the business and marketing worlds. That’s because a lot of people believe it simply refers to visual marketing, particularly through images. But that’s only a small part of the, quite broad, concept.

It’s unfortunate too because graphic design is an instrumental component of creating captivating digital marketing campaigns. What’s more, it’s integral to creating all kinds of materials including social media content, blogs, and news articles, websites, and even company branding.

The next question is what kind of benefits practicing graphic design can bring marketing teams? What rewards can you reap by doing so?

B2B leaders tend to focus on only a handful of marketing and lead generation tactics due to the nature of the industry – when you’re marketing to other businesses, personal contact and recommendations matter. Many of us in the B2B field know that one of the best ways to sell our service is to open a direct line of communication with a decision-maker in another company, but if we only rely on personal connections and emails, we are wasting ample marketing and CRO opportunities. If you want to excel at B2B marketing, you need to focus on the best digital marketing practices, and that means investing in local SEO.