CRM

Last touch attribution models are slowly, but steadily fading out of the market. It is time for the marketers to embrace multi-touch attribution (MTA) models for their existing campaigns. Most start-ups and small businesses are struggling with setting up new attribution models and upgrading their existing ones to new forms. Nonetheless, almost every company understands the importance of cross-channel measurement for their ongoing marketing campaigns. The modern customer's journey is nuanced and whimsical, and it takes more than a simple last attribution model to analyze a brand's efforts.

• Latest update consolidates Celebrus as enterprise CDP of choice for banking and insurance sectors
• Integration with Adobe Experience Cloud augments leading digital marketing platform with streaming customer data
• New Audience Segmentation feature enables advanced targeting of individuals even when they have left a site or app
• Latest connector supports creation of Custom Audiences in Google and Facebook
• Hadoop capabilities extended with enhanced support for Hive open-source data warehouse

Sunbury-on-Thames, 19th April 2018: D4t4 Solutions Plc has announced general availability for the latest release of its leading Cele

LONDON, 14 March 2018 – NewVoiceMedia, a leading global provider of cloud contact center and inside sales technology, announced its Spring ’18 release today, unveiling key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the customer.

New York, NY: 29 January 2018: The State of CX survey, run by Confirmit and Engage Business Media, has revealed that customer experience (CX ) professionals are right to put ROI, data integration and executive buy-in top of the CX "wish list" for 2018.

The research found that despite increasing recognition of the importance of taking a customer-centric approach to business and investment in CX programs, ROI is the biggest area of failure with only 20% of companies scoring 9 - 10 for seeing a ROI, and 14% scoring 0-2.

Celebrus, the leading provider of real-time enterprise Customer Data Platform (CDP) technology, has revealed the findings of its research into cross-channel customer tracking in the US and Europe. The October 2017-commissioned study, conducted by Forrester Consulting on behalf of Celebrus, identifies that despite 90% of surveyed firms saying that tracking customers is good for business, almost two-thirds are struggling to recognize customers across their digital touchpoints.

Zürich, 20th April 2017 - SandSIV, the European leader of integrated Customer Experience (CX) and Voice of the Customer (VOC) enterprise solutions, today announced the release of ECX for Salesforce, a powerful Customer Experience Management app which integrates SandSIV’s CX functionality into Salesforce’s operational environment. 

SandSIV provides a superior CX platform “VOC Hub™” which allows organisations to manage the end-to-end customer experience across multiple departments and lines of business and enables them to connect disparate customer experiences into a consistent, seamless and personalized customer journey.