CRM

Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world

London, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies.

Half of enterprises cannot trust their CRM data for a single source of truth on customers

SAN FRANCISCO — October 26, 2021 — Half of large enterprises worldwide (47%) feel they cannot rely on their CRM data to provide a single source of truth regarding customer data, according to the State of Enterprise CRM Data Management: 2021 study released today.

Commissioned by Odaseva, the number one enterprise data platform for Salesforce, the study reveals that high expectations for actionable insights from CRM data are rarely being met.

Tableau Extends Augmented Analytics, Bringing the Power of AI to Everyone

SEATTLE – Tableau, the world’s leading analytics platform (NYSE: CRM), is bringing data analytics and AI together in a suite of new and expanded augmented analytics features. Tableau’s latest release will empower more people with the right technology to make smarter and faster decisions regardless of their role and skill level.

5 Call Features Your Sales Team Needs and Why

While digital marketing channels have been gaining momentum over the past few years, phone calls remain your sales team’s most powerful weapon. They provide greater personalization and add human touch to each interaction, guiding a lead down the pipeline faster.

Fortunately, the tech advancements have improved the way salespeople make calls to close deals. Modern business phone systems will allow you to automate many repetitive tasks, integrate with your CRM, and provide real-time customer experiences.

Here are five call features that may benefit your sales team the most.

Salesforce Customization - Best Practices to Follow in 2020

Salesforce is one of the most easily adaptable platforms that are available out there. It offers endless scopes of customization which has made it a hot favorite of business owners all around the world. However, before you actually go ahead and implement any kind of Salesforce customization concept, it is necessary that you do so in a way that it is safe and effective. Companies that offer smart end application services offer advice on the best practices that you should follow when you want to work with some kind of Salesforce customization. 

Here are some of the most important best practices that you should follow when you are looking to customize Salesforce based applications. 

Salesforce Customization - Best Practices to Follow in 2020

Salesforce is one of the most easily adaptable platforms that are available out there. It offers endless scopes of customization which has made it a hot favorite of business owners all around the world. However, before you actually go ahead and implement any kind of Salesforce customization concept, it is necessary that you do so in a way that it is safe and effective. Companies that offer smart end application services offer advice on the best practices that you should follow when you want to work with some kind of Salesforce customization. 

Here are some of the most important best practices that you should follow when you are looking to customize Salesforce based applications. 

6 Reasons Your Business Needs CRM Software

While every aspect of your business deserves attention, customer relationship management (CRM) is one of the most important. How you form and keep the interactions between you and your customers makes the difference in retaining them. At the same time, you need to build new leads and prevent people from bouncing away to one of your competitors.

In today's global economy, if you aren't on top of your game when it comes to the customer experience, you risk losing out. CRM software is one tool worth investing in because it improves the customer pipeline in several ways.

Why Customer Support Is Essential to Your Tech Business

Excellent customer support is essential to any type of business, but in the tech industry, it can be particularly beneficial. Since many tech companies offer a service or software, it's much more likely customers will reach out for support. Their first experience after purchasing the product is often with your service team. If your employees aren't fully trained to meet consumer expectations, you risk losing repeat business from those people.

Marketing Meets KonMari: Sparking Joy Amidst Information Silos and Tool Tangles

TV show host Marie Kondo is hard not to like. As the planet’s foremost tidying expert, she gracefully applies her KonMari Method to rid lives of clutter and create happier existences from clarity. When it comes to technology, marketing and digital companies could use her. Today, there are thousands of marketing solutions, and at times, any agency, web dev or design shop can feel as if they own them all.

This, in the words of Ms. Kondo, does not “spark joy.”

4 Franchise Development Efforts that Increase Qualified Leads

Many franchisees heavily rely on existing brand reputation that comes with every established business in order to appeal to their target audience. The support and training that come with running such a business model also help generate the right traction for your branch, which often leads franchisees to a standstill when it comes to delivering new, advanced lead generation methods. It’s commendable that a franchisees along with franchisers work together to maintain brand consistency across the board while they keep appealing to the right audience – but innovation is still needed in order to increase the quality of those leads.