A call to action (CTA) on your website is more than a carefully chosen phrase. It’s also a mechanism for encouraging your visitors to convert. Here’s a closer look at why and how the kinds of CTAs you choose could impact your business outcomes.
The Right Words Can Make Offers Seem More Appealing
Writing a compelling CTA means putting yourself in the position of your target visitors and understanding what words would most likely cause a favorable response and which ones might make them disinterested or even annoyed.