Content Strategy

Why CTAs Matter Greatly to Your Conversion Rates

A call to action (CTA) on your website is more than a carefully chosen phrase. It’s also a mechanism for encouraging your visitors to convert. Here’s a closer look at why and how the kinds of CTAs you choose could impact your business outcomes. 

The Right Words Can Make Offers Seem More Appealing

Writing a compelling CTA means putting yourself in the position of your target visitors and understanding what words would most likely cause a favorable response and which ones might make them disinterested or even annoyed. 

Have a Blog? 4 Major Mistakes Killing Your Blog Marketing Strategy

Did you know that there are more than 570 million blogs on the internet?

Staggering numbers, right? 

However, blogging is popular for a reason. It allows companies to establish themselves as experts within their niche, earn their audience's trust, increase conversion rates, and boost their SEO efforts. But here's the thing: Only 22% of bloggers report bringing solid results from their blogging efforts. In contrast, 55% consider that blogging only got some results. In other words, most companies fail to make the most out of their blogging strategy. So why is that?

How to Successfully Incorporate Live Chat on Your Website

Live chat adds another level to your website experience you won’t get from other types of contact forms. It puts immediate power in the hands of the user, allowing them to get in touch at any time. People are more likely to trust you if you offer live chat, too. It makes things more personal and creates additional opportunities for interaction.

What are the Best Ways to Improve the ROI of Your Company Blog?

Most brands want to have a company blog, but they may worry over the cost of hiring writers and editors and driving traffic to the site without knowing what the return on investment (ROI) of blogging might be.

According to Blogometer, around 7.7 million blog posts are written every day. Of course, the number of posts varies, but you're competing against a ton of other information to even see an ROI. Your articles must stand out from any competitor articles, but also compete against the many distractions on the internet to keep user attention.

socPub: Relaunching CMS Report and having fun at the After Work Pub

It make take awhile but when I make a mistake I will eventually admit and correct the error of my ways. Half a decade ago, I turned my back on supporting niche websites and focused all my effort in creating a new multi-topic website which you now know as socPub. As counter-intuitive that it sounds, the more diverse and interesting topics we published under this website, our number of loyal visitors to the website decreased in numbers. I found this analysis to be alarming and discouraging.

My Lack of Blogging in a Pandemic

Blogging has always been a way for me to express myself creatively as I hide away in my home office for "me time". Unfortunately, the COVID-19 Pandemic changed all that with my day job requiring maximum telework which in turn transformed my creative personal space into a remote office that work owned eight hours a day. For my mental and physical health, once those work hours are up I have made the conscious decision to walk away from the computer. I now find it more necessary to find something else to do that doesn't involve screen time. This shift in priorities unfortunately reduced my writing time.

New study: Amazon wins biggest share of Google results in Apparel, Beauty, Sporting Goods and Health eCommerce

Berlin / San Mateo, November 23, 2021 – Amazon.com (9.7%), nordstrom.com (8.0%) and adoreme.com (5.0%) are first, second and third for the share of organic search results on Google’s first page when U.S. shoppers search for Apparel. In the Beauty sector, amazon.com (17.3%) is ahead of ulta.com (6.9%) and sephora.com (5.1%), while in Furniture the top three are wayfair.com (15.3%) amazon.com (11.3%) and homedepot.com (10.7%).

How to Assess Your Content Management Efforts and Improve Tenfold

Your content offers users a glimpse into the heart and soul of your brand. When it’s on-point,  you establish yourself as an authority in your field and become the first one people turn to when they have a related question. As a result, your brand becomes the best known source to solve customer pain points. 

HubSpot's State of Content Marketing report found 82% of marketers used content to promote their brands. Content marketing saw a whopping 70% increase from the previous year. With more consumers shopping online, digital marketing has become more important than ever before for brands wishing to remain competitive. 

Bryan Ruby: My 31-Day Blogging Challenge

Life has a way of distracting us from our goals. Four years ago when I decided to retire CMS Report, I did so in the hope for opportunity to find a new voice in my online presence. It didn't work out so well. Instead of being more creative in my writings, I spent more time maintaining the nuts and bolts to my websites and publishing other people's articles than I did expressing my own thoughts and ideas. I know for many of you, you find yourself in a similar predicament.