Content Strategy

Momentary Lapse of Blogging

During the summer months the quantity of articles I write and publish are often minimal. I enjoy my summer activities of bicycling, motorcycling, camping, and other family activities too much to sit in front of a computer all summer long. Not being much of a winter outdoorsman and living in South Dakota, the winter months have always been my time for focusing on my personal blog as well as writing some articles for socPub.

Important Things to Do to Become an Influencer

Who are influencers? Those are ordinary people that gained a massive following because of their knowledge and experience. Above all, they focus on building strong relationships that are built on trust and transparency. They don’t promote brands and products aggressively. They do so by wrapping them into engaging stories and providing followers with valuable information and actionable tips. In other words, they focus on delivering value to their following.

The big question is, however, how to become an influencer?

Reevaluate the way you do SEO. What changes does 2020 has brought to it?

Online competition continues to increase amid the rampant growth of new websites and pages. According to Tourquemag.io, WordPress alone gets more than 2 million posts published every day. Or 24 posts every second!

This means that it is more difficult than ever for you to get your blog to the top of the search engine result page (SERP).

Your website must meet certain criterion set by search engines to be successful. And SEO is easily the most important part of it.

New Research: Reviews, Discounts and Photos most likely to Drive Online Purchases

NEW YORK (February 18, 2020) - Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research. 63% also reveal they are more likely to make purchases from brands whose websites integrate social proof in the form of content other customers share about the brands on social media.

And while Voice is still a relatively new channel, one out of four (25%) of DTC brand customers who were polled say they are making voice purchases (5% often and 20% sometimes).

Best Buy Wins Biggest Share of Google’s Page One Searches for Consumer Electronics - Amazon comes second

San Mateo, February 11, 2020 – Bestbuy.com is the most visible[1] website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page one, followed by bestbuy.com.

However, nearly half (48.9%) of searches on these topics are from consumers wanting information and background rather than an intention to make an immediate purchase. And many retailers’ websites may not be providing information that satisfies informational queries such as this.

Guest Authors: Only Friends Need Apply

I'm currently working on a new policy for those that wish to contribute articles to this website, socPub. Consider this post a first draft intended to reduce the number of  low quality articles submitted for review and publications by guest authors that are complete strangers to me. My goal is not to prevent new authors from contributing articles to the website but to make sure those authors feel a sense of responsibility and purpose to provide informative quality articles to our site that benefits the reader above all else. 

20 Common Content Marketing Mistakes To Avoid in 2020

What's your content marketing strategy for 2020? Will there be white papers and long-form videos, case studies, and podcasts? Before you get busy, take stock of possible mistakes you may have committed in 2019 and learn to avoid them by 2020. 

Content marketing mistakes may range from something as significant as posting a distasteful ad to something minor such as failing to repurpose content. Either way, you should avoid or stop committing the following common content marketing mistakes:

Important Reasons Why Infographics are Crucial in Content Marketing

The online world is one colorful, versatile palette of content formats. Different businesses rely on a range of content kinds to appeal to their target audience and to differentiate themselves from their competitors, so you see brands post social media polls to drive engagement, sponsored posts to gain more visibility, Instagram imagery to inspire their followers, and YouTube tutorials to educate their audience. Of course, the relevance of the written word never wanes, so businesses still religiously stick to their blog-posting schedules. However, what is the relevance of infographics on this wide spectrum of content formats?