Content Strategy

In today’s digital-first world, a website is often the first point of contact between a business and its audience. However, not all users experience the web in the same way. For people with disabilities—including visual, auditory, cognitive, or motor impairments—websites that are not designed with accessibility in mind can create significant barriers. This is where web accessibility becomes crucial—and why it has become an essential component of modern content strategy.

As podcasting continues to explode—with over 2.6 million shows and more than 60 million episodes available—marketers, publicists, and entrepreneurs are increasingly turning to this format as a primary channel for thought leadership and brand visibility. Yet, identifying and contacting the right podcasts remains a time-intensive challenge. MillionPodcasts, a rapidly growing platform, is tackling this problem head-on with a robust database of verified podcast contacts, advanced search filters, and a user-centric outreach management system.

If you’ve made a recent search in Google, you’ve likely noticed some changes in its interface. In the past, you’d simply be given a long list of websites that closely match the relevancy of your search. However, now Google has introduced AI Overviews that provide summarized results based on how you asked your question.

While this updated interface can be incredibly helpful as a user, as a business, you may have mixed feelings, and for good reason. The reality of AI-powered search is that it presents new challenges when attempting to drive more organic traffic to your website.

Knowing whether leads come from targeting, word of mouth, paid ads or none of the above can be challenging. While no one-size-fits-all approach that guarantees conversions exists, there are some “secret ingredients” the most successful product advertisements share. Knowing what they are and how to use them can drive brand recognition and sales.

In a world overflowing with data and jargon, a business blog has become a way to step outside the technical language and connect with consumers. In that connection lies a technique many companies use today — storytelling. For business professionals and communication pros, weaving a narrative into blog content is imperative.

Storytelling is an opportunity to turn abstract concepts and complex information into something relatable. Whether breaking down the latest software update or a shift in digital infrastructure, a good story can ground the message and keep audiences engaged.

Building a personal brand on social media has never been more important for business success than now. Some even refer to it as a digital handshake, in which industry professionals, company owners, influencers and other creatives can share their authentic selves and highlight what sets them apart from others.

Social media platforms enable professionals to reach their target audience, resonate with new audiences and engage directly with users. It’s an opportunity to craft the perfect narrative and display authority and authenticity, allowing them to foster deeper connections through a memorable identity.

Do you dream of connecting your small business with global audiences? Make it a reality with a scaling plan and determination. Consistent and practical branding should be the foundation. Then, consumers everywhere can identify you among thousands of competitors. Follow these recommendations to overcome the challenges designers, marketers and owners face during expansion.

Most traditional marketing advice centers around business-to-consumer (B2C) interactions. Brands that inadvertently apply these recommendations to business-to-business (B2B) sales may not get the engagement or return on investment they are hoping for. Although B2B and B2C strategies have several similarities, they are fundamentally different.

This fact is especially true as of late. Digitalization has recently begun influencing the fundamentals of B2B and B2C marketing methods. What worked well a few years ago may no longer be effective today. How should small and medium-sized business (SMB) owners and marketing professionals modify their strategies?

Voice search has transformed how users interact with technology and access information online. Today, asking Google Assistant, Siri or Alexa for movie streaming locations, news updates or cooking tips has become routine. 

With the rise of AI-enhanced neuro-linguistic programming (NLP), the demand for automatic speech recognition capabilities has skyrocketed. Website owners must embrace this evolving trend to enhance their online presence and provide the seamless experiences users now expect. Here’s how to go about it in six steps. 

Content is at the heart of every brand’s marketing strategy, but manually managing the process can be a significant hurdle. With content teams expected to quickly produce engaging pieces, finding ways to work faster without sacrificing quality has become more crucial than ever.

Artificial intelligence (AI) is becoming the answer to this challenge. Marketing teams that use intelligent tools can distribute result-boosting content more efficiently.

The Importance of Implementing AI in Content Management

AI tools are leading the way in helping marketers keep up with the growing demands of quality content.