Communication

How to Best Support Your Remote Development Team

The need for productive remote development teams is crucial in the modern age. Because the pandemic expedited the transition to remote work, numerous tools and tips surfaced all at once for businesses to try until they found the perfect combination for their remote teams. To mitigate sifting through countless streams of advice, here is how to best support your remote development team, so they stay accountable and motivated.

Does Your Customer Experience Strategy Need Work?

A CX (customer experience) strategy is needed to gain a competitive advantage. These days, customers care more about the service than the price or the product itself. In fact, it’s becoming one of the highest key brand differentiators for companies. 

Positive experiences build customer loyalty, retain more customers and turn buyers into brand advocates. Yet, every interaction at each touchpoint must create a good experience.

Therefore, if you have a CX strategy but think you need to improve it, understanding your audience first is key. 

RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS”, published by mobile marketing automation experts, Upstream, which explores rich mobile messaging’s emergence as a vital part of the digital marketing mix.

How to Successfully Incorporate Live Chat on Your Website

Live chat adds another level to your website experience you won’t get from other types of contact forms. It puts immediate power in the hands of the user, allowing them to get in touch at any time. People are more likely to trust you if you offer live chat, too. It makes things more personal and creates additional opportunities for interaction.

The Top Benefits Graphic Design Provides for Your Marketing Team

Graphic design, while practiced by many, is often misunderstood especially in the business and marketing worlds. That’s because a lot of people believe it simply refers to visual marketing, particularly through images. But that’s only a small part of the, quite broad, concept.

It’s unfortunate too because graphic design is an instrumental component of creating captivating digital marketing campaigns. What’s more, it’s integral to creating all kinds of materials including social media content, blogs, and news articles, websites, and even company branding.

The next question is what kind of benefits practicing graphic design can bring marketing teams? What rewards can you reap by doing so?

Tech Apprenticeships: 5 Considerations for New Diverse Candidates

In a tech-driven world, it should come as no surprise that the tech business sector is on a constant upward trajectory across the globe. Governments are heavily investing in the development of their tech industries, and are subsidizing various startup programs while creating educational platforms for aspiring tech professionals. As a result, the global tech sector is continuously expanding, creating new and exciting opportunities for talented individuals and job-seekers in the space. 

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

4 Actionable Ways for Businesses to Improve Email Storage Management

Gone are the days when businesses could thrive within their target markets without following modern technological trends and tailoring their strategies accordingly. With the advent of cloud platforms and all the latest developments within the cloud-based technologies, there’s no room for excuses against using cloud solutions. 

Commute, not Covid, main reason employees are avoiding offices

Nottingham, UK. 20th August 2020: Employees worried about returning to the office post-lockdown are most concerned about work-life balance and the daily commute, rather than their health, according to research from absence intelligence company e-days.

Whereas only a quarter of employees are most worried about potential health implications, results of a snapshot poll of 100 workers show that 7 out of 10 of us are more concerned with impact to work-life balance (37%) or the office commute (34%). The research follows the change in government advice on 1 August 2020 meaning employers can make their own decisions about staff returning safely to work.