Communication

The Top Benefits Graphic Design Provides for Your Marketing Team

Graphic design, while practiced by many, is often misunderstood especially in the business and marketing worlds. That’s because a lot of people believe it simply refers to visual marketing, particularly through images. But that’s only a small part of the, quite broad, concept.

It’s unfortunate too because graphic design is an instrumental component of creating captivating digital marketing campaigns. What’s more, it’s integral to creating all kinds of materials including social media content, blogs, and news articles, websites, and even company branding.

The next question is what kind of benefits practicing graphic design can bring marketing teams? What rewards can you reap by doing so?

Tech Apprenticeships: 5 Considerations for New Diverse Candidates

In a tech-driven world, it should come as no surprise that the tech business sector is on a constant upward trajectory across the globe. Governments are heavily investing in the development of their tech industries, and are subsidizing various startup programs while creating educational platforms for aspiring tech professionals. As a result, the global tech sector is continuously expanding, creating new and exciting opportunities for talented individuals and job-seekers in the space. 

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

4 Actionable Ways for Businesses to Improve Email Storage Management

Gone are the days when businesses could thrive within their target markets without following modern technological trends and tailoring their strategies accordingly. With the advent of cloud platforms and all the latest developments within the cloud-based technologies, there’s no room for excuses against using cloud solutions. 

Commute, not Covid, main reason employees are avoiding offices

Nottingham, UK. 20th August 2020: Employees worried about returning to the office post-lockdown are most concerned about work-life balance and the daily commute, rather than their health, according to research from absence intelligence company e-days.

Whereas only a quarter of employees are most worried about potential health implications, results of a snapshot poll of 100 workers show that 7 out of 10 of us are more concerned with impact to work-life balance (37%) or the office commute (34%). The research follows the change in government advice on 1 August 2020 meaning employers can make their own decisions about staff returning safely to work.

5 Call Features Your Sales Team Needs and Why

While digital marketing channels have been gaining momentum over the past few years, phone calls remain your sales team’s most powerful weapon. They provide greater personalization and add human touch to each interaction, guiding a lead down the pipeline faster.

Fortunately, the tech advancements have improved the way salespeople make calls to close deals. Modern business phone systems will allow you to automate many repetitive tasks, integrate with your CRM, and provide real-time customer experiences.

Here are five call features that may benefit your sales team the most.

“2020 is set to be the year of RCS,” says mGage

London UK, 29 January 2020 – The interaction between organizations and consumers is set to become revolutionized with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, according to GSMA.

9 Improvements Your Tech Business Should Make Next Year

We're living in a time of extreme global competition and rapid technological changes. For your business to remain competitive, you have to stay on top of day-to-day improvements and advances in technology. You might think you have an automatic handle on shifts in technical knowledge since you're in the industry, but it's impossible to stay on top of everything unless you make a concerted effort to do so. 

Building a multi-brand ecosystem of communication apps interoperable, secure and auditable by design

25th April 2019 - On 24th April 2019, Secure Chorus, at the invitation of the National Cyber Security Centre (NCSC), held an expert workshop at CYBERUK 2019 called “Building a multi-brand ecosystem of communication apps that are interoperable, secure and auditable by design”. Secure Chorus is a not-for-profit membership organisation in the field of information security.