Communication

California's Stalled “Right to Disconnect” Law Proves We Still Have Much to Learn About Work-Life Balance

The lines between work-life balance are constantly blurred in today's remote and hybrid workforce, especially as modern technology has given rise to around-the-clock accessibility. Employees demand schedule flexibility and respect for their personal lives, while employers expect teams to prioritize their jobs, regardless of the time. The result is often burnout, stress and a decline in productivity. 

California's "Right to Disconnect" bill sought to remedy the issue by limiting communications during off-work hours, much to corporate dissatisfaction. However, the bill didn't pass, leaving many wondering what's next for ensuring work-life balance and supporting employee well-being. 

Leaders, Here's How to Smoothly Discuss AI Implementation With Your Employees

AI (artificial intelligence) has quickly become a staple in employees' daily work across various industries. From automating routine tasks to providing insightful information, AI is changing how employees work. It helps them reduce workloads and focus on more meaningful tasks in their jobs. As such, AI has become the tool needed to combat burnout and save time, giving workers more breathing room in their day-to-day work.

Preventing Spam Calls to Businesses

Telemarketers interrupt the workday and prevent genuine customers and business partners from getting through, affecting the bottom line. That’s why companies should block spam calls. Here’s how to do it.

How Can Companies Know if a Call Is Not Legitimate?

Businesses often can’t tell which calls are legitimate since people can spoof numbers and fake caller identification. The most common way to prevent this is by listing work phone numbers on the Do Not Call registry. Still, some organizations already engage in illegal calling practices and will continue to attempt contact.

Enhancing Collaboration and Decision-Making in Boardroom Tech

Meetings act as a large part of everyday operations for teams to deliberate on ongoing projects, discuss profits and more. However, the days of confining business leaders to the four walls of conference rooms are long gone. Luckily, technology is by your side. Boardroom tech is redefining the meeting landscape, creating a flexible space that goes beyond remote connectivity.

From facilitating a smoother flow of ideas to supporting data-driven decisions, the right boardroom technology is here to create a transformative shift and drive your team toward success. Here is why collaboration and decision-making are central to boardroom meetings and how your company can empower these elements with technology.

SMS vs MMS: Biggest Differences and How to Use Them to Grow Your Business

Businesses are always looking for new ways to connect with their customers. That is why it is essential for business owners to stay ahead using the latest communication tools.

Enter the world of mobile messaging. SMS (Short Message Service) and MMS (Multimedia Messaging Service) are two powerful messaging platforms that help you engage your audience and grow your business.

Though they may sound similar, the two platforms have varying differences that businesses must know to leverage to their advantage. Here is how to revolutionize your mobile marketing strategy by exploring SMS vs. MMS.

5 Telltale Signs a Brand Lacks Emotional Intelligence … and Why Consumers Care

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions.

How to Best Support Your Remote Development Team

The need for productive remote development teams is crucial in the modern age. Because the pandemic expedited the transition to remote work, numerous tools and tips surfaced all at once for businesses to try until they found the perfect combination for their remote teams. To mitigate sifting through countless streams of advice, here is how to best support your remote development team, so they stay accountable and motivated.

Does Your Customer Experience Strategy Need Work?

A CX (customer experience) strategy is needed to gain a competitive advantage. These days, customers care more about the service than the price or the product itself. In fact, it’s becoming one of the highest key brand differentiators for companies. 

Positive experiences build customer loyalty, retain more customers and turn buyers into brand advocates. Yet, every interaction at each touchpoint must create a good experience.

Therefore, if you have a CX strategy but think you need to improve it, understanding your audience first is key. 

RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS”, published by mobile marketing automation experts, Upstream, which explores rich mobile messaging’s emergence as a vital part of the digital marketing mix.

How to Successfully Incorporate Live Chat on Your Website

Live chat adds another level to your website experience you won’t get from other types of contact forms. It puts immediate power in the hands of the user, allowing them to get in touch at any time. People are more likely to trust you if you offer live chat, too. It makes things more personal and creates additional opportunities for interaction.