Analytics

Tableau Extends Augmented Analytics, Bringing the Power of AI to Everyone

SEATTLE – Tableau, the world’s leading analytics platform (NYSE: CRM), is bringing data analytics and AI together in a suite of new and expanded augmented analytics features. Tableau’s latest release will empower more people with the right technology to make smarter and faster decisions regardless of their role and skill level.

How Retailers Use Software to Improve Customer Experience

Technology has penetrated almost every segment of the retail industry, from inventory management to customer service. The latest software solutions driven by machine learning, artificial intelligence, and automation allow for faster data analysis and deliver highly personalized customer experiences.

Here is how you can use software to boost user satisfaction.

Big Data Is the Future of the Retail Sector

In the competitive retail sector, brands need to continuously analyze market trends, monitor competitors, and collect customer data. That is where big data steps in. 

Time Matters: Companies Prioritizing Investments That Reduce Time-To-Value From Data Real Wire Thu, 05/27/2021 - 07:44

LONDON, UK MAY 27th - Independent research released today by KX shows that organizations across every major industry sector are prioritizing time-to-value from their data, as firms look to operationalize continuous intelligence through real-time analytics.

5 Tips to Use AI and Automation to Simplify Workflow

Technology is enhancing our quality of life in our personal and professional realms. In business, AI-driven tech and automation software are revolutionizing entire industries and enhancing operational efficiency. There are many benefits that technology brings to the table in the modern business environment, and the features that AI and automation provide can help business leaders make better decisions over the long term.

Perfecto by Perforce Releases Fall 2020 Test Coverage Index

MINNEAPOLIS, November 10, 2020Perfecto by Perforce, market leader in cloud-based automated mobile and web application testing solutions, today announced the release of its Fall 2020 Test Coverage Index, a biannual publication which analyzes emerging trends in web and mobile app testing, outlines mobile device, browser, and OS releases, and provides device usage data from around the world.

With fifteen years of industry-leading expertise in mobile app testing, Perfecto is proud to introduce this latest installment of the Test Coverage Index, its fourteenth edition.

SEO for Business: What Google Analytics Can Tell You

If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It's important to produce content for the keywords which are related to your industry. For example, SimplyRest which is primarily a mattress guide website also continuously  produces quality sleep related content.

WordPress.com Premium Plan now offering Google Analytics

After years of maintaining and hosting my own WordPress and Drupal sites myself, last year I decided to give WordPress.com a trial run for one of my websites. I opted to subscribe to WP's Premium plan over their Business plan. The initial quantity of content for my website was low and I could not justify the higher cost of the Business plan for this site.

Current attribution solutions ‘verging on useless’, say digital marketers – survey

August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that adjusting their marketing investments based on attribution insights delivers the predicted results. Overall, the survey reveals that marketers find current attribution insights tools are of negligible, arguably negative, value.

5 Tools for Analyzing the Market When Expanding Your Business

All data is valuable, yet some data is more valuable than the other. Joke aside, this maxim is well-known in the marketing world.

Without the means to abstract data marketers wouldn’t be able to tell precisely which marketing strategy is actually working and which one is not; the same way a doctor can’t properly diagnose a patient without having sufficient information.

7 Marketing Trends You Should Consider for Q2 and Q3

By the time you hit the second quarter of the year, you should have a clear idea about what marketing tactics work for your company. Now is the time for planning a marketing schedule for the remainder of the year and replacing some of the things that aren't working with the latest marketing trends.

Having a marketing strategy prepares you for a successful year and prevents major mistakes. In a survey of top marketers, researchers found the ones who write out their strategy are 538 percent more successful. Businesses who plan their goals and marketing schedule have a higher chance of success than those who don't.