Analytics

The Rise of a New Analytics Hero in 2022

Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s actually something much more interesting happening that’s going to change everything in the analytics world: the rise of a new hero, the software developer.

If the past is any indication of the future, then what we are seeing is a major transformation unfolding across every industry: a changing of the guard, so to speak, of the ones who are creating value from data.

Four in Ten Retail and E-commerce Organizations Struggle to Find the Most Efficient Tools for Data Acquisition

More than 40% of retail and e-commerce organizations have struggled to find the most efficient tools or tech stack for data acquisition over the past 12 months to help them rapidly analyze data in real-time resulting in actionable business insights; with 39% of respondents struggling to find reliable partners to outsource their web scraping activities to and 40% finding it challenging to ensure the quality of the data they were collecting.

Netacea research: Skewed analytics cost businesses as much as click fraud

Manchester, UK—December 2021—Netacea, the bot detection and mitigation specialist, today announced results from a new report that shows skewed analytics caused by bots cost businesses just as much as click fraud, despite click fraud’s much bigger profile.

Bots are used by hackers to buy goods before other customers, hack accounts using stolen passwords, check the validity of stolen card details and steal content or prices by bulk scraping. But even if they do not do damage directly, bots can skew data that leads marketing teams to make bad decisions. Analytics skewed by bots can hide what real customers are doing, making it impossible to target genuine audiences.

Tableau Extends Augmented Analytics, Bringing the Power of AI to Everyone

SEATTLE – Tableau, the world’s leading analytics platform (NYSE: CRM), is bringing data analytics and AI together in a suite of new and expanded augmented analytics features. Tableau’s latest release will empower more people with the right technology to make smarter and faster decisions regardless of their role and skill level.

How Retailers Use Software to Improve Customer Experience

Technology has penetrated almost every segment of the retail industry, from inventory management to customer service. The latest software solutions driven by machine learning, artificial intelligence, and automation allow for faster data analysis and deliver highly personalized customer experiences.

Here is how you can use software to boost user satisfaction.

Big Data Is the Future of the Retail Sector

In the competitive retail sector, brands need to continuously analyze market trends, monitor competitors, and collect customer data. That is where big data steps in. 

5 Tips to Use AI and Automation to Simplify Workflow

Technology is enhancing our quality of life in our personal and professional realms. In business, AI-driven tech and automation software are revolutionizing entire industries and enhancing operational efficiency. There are many benefits that technology brings to the table in the modern business environment, and the features that AI and automation provide can help business leaders make better decisions over the long term.

Perfecto by Perforce Releases Fall 2020 Test Coverage Index

MINNEAPOLIS, November 10, 2020Perfecto by Perforce, market leader in cloud-based automated mobile and web application testing solutions, today announced the release of its Fall 2020 Test Coverage Index, a biannual publication which analyzes emerging trends in web and mobile app testing, outlines mobile device, browser, and OS releases, and provides device usage data from around the world.

With fifteen years of industry-leading expertise in mobile app testing, Perfecto is proud to introduce this latest installment of the Test Coverage Index, its fourteenth edition.

SEO for Business: What Google Analytics Can Tell You

If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It's important to produce content for the keywords which are related to your industry. For example, SimplyRest which is primarily a mattress guide website also continuously  produces quality sleep related content.