Analytics

How to Mitigate Insider Threats With Behavior Analytics

Insider threats can be challenging to deal with. Their prominence demands attention, but they can be hard to identify, and businesses don’t want to interrupt people’s work because of false positives. User and entity behavior analytics offers a solution.

What Is Behavior Analytics?

Behavioral analytics is a subset of machine learning focused on identifying how users or devices tend to act. In a security context, that means setting a baseline for normal behavior to detect suspicious activity.

8 Metrics to Measure and Improve Customer Experience Optimization

Customer experience is tricky, but you can clear the way to success with the right metrics. Zero in on the essentials — like customer satisfaction and churn rates — to discover how likely buyers are to return or spread the word about your business. By understanding these key performance indicators (KPIs), you can find key strategies to take your customer experience to the next level.

Imply Introduces a Developer Center for Analytics and Application Innovation

Burlingame, CA - October 31, 2023 Imply, the company founded by the original creators of Apache Druid, is excited to announce the launch of its Developer Center. This one-of-a-kind hub is designed for developers, engineers, and architects and is aimed at accelerating the development of real-time analytics applications.

How Analytic Technology Is Improving Shopping Experience

E-commerce grows more competitive every year as additional retailers–big and small-enter the online shopping sphere and have a presence online. All the noise means consumers may not stay on your site long if it isn’t geared 100% to meet their expectations. There’s a competitor right around the proverbial cyber corner just waiting to take your place.

Enter analytic technology, which helps figure out what people’s shopping habits are and what they most need from your site. If you can create an engaging shopping experience that meets customer expectations, the chances they’ll buy from you are much higher than if you just throw a site up and hope for the best. 

Brivo Recognized As “Overall Data Management Platform of the Year” By PropTech Breakthrough

BETHESDA, Md., August 26, 2022Brivo, a leading provider in cloud-based access control and smart building technologies, today announced it has been selected as “Overall Data Management Platform of the Year” in the annual PropTech Breakthrough Awards program conducted by PropTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout real estate technology companies, products, and services around the globe.

The Top Impact Machine Learning is Currently Making

Machine learning and artificial intelligence (AI) has already started changing business interactions. As connectivity improves through 5G networks and faster mobile devices, expect even more changes in the coming months. 

AI is changing the way companies function. While some jobs will go away, they’ll be replaced with others more technologically advanced in nature. Companies have an opportunity to train their top workers and take the entire firm into the new technology age at the same time. 

The Rise of a New Analytics Hero in 2022

Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s actually something much more interesting happening that’s going to change everything in the analytics world: the rise of a new hero, the software developer.

If the past is any indication of the future, then what we are seeing is a major transformation unfolding across every industry: a changing of the guard, so to speak, of the ones who are creating value from data.

Four in Ten Retail and E-commerce Organizations Struggle to Find the Most Efficient Tools for Data Acquisition

More than 40% of retail and e-commerce organizations have struggled to find the most efficient tools or tech stack for data acquisition over the past 12 months to help them rapidly analyze data in real-time resulting in actionable business insights; with 39% of respondents struggling to find reliable partners to outsource their web scraping activities to and 40% finding it challenging to ensure the quality of the data they were collecting.

Netacea research: Skewed analytics cost businesses as much as click fraud

Manchester, UK—December 2021—Netacea, the bot detection and mitigation specialist, today announced results from a new report that shows skewed analytics caused by bots cost businesses just as much as click fraud, despite click fraud’s much bigger profile.

Bots are used by hackers to buy goods before other customers, hack accounts using stolen passwords, check the validity of stolen card details and steal content or prices by bulk scraping. But even if they do not do damage directly, bots can skew data that leads marketing teams to make bad decisions. Analytics skewed by bots can hide what real customers are doing, making it impossible to target genuine audiences.