Social Media

Twitter and Facebook worst channels for retail customer experience, finds research by Eptica

Study shows fashion and food retailers focus customer service efforts on the web

Reading, UK, 22 May 2019 – Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.

Facebook and web lead the way for UK customer experience - email and Twitter lag behind

Reading, UK, 21 March 2019 – UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.

While brands answered 69% of all routine queries via the web, email, Facebook and Twitter, this masked wide gaps between different brands, sectors and channels. For example, a bank took 8 days to respond to an email. One fashion retailer answered a tweet about ethical sourcing policies in 17 minutes, yet another took 50 hours.

I'm Using Twitter's New Web Interface

A week ago Twitter offered to upgrade my Twitter account (@socpub) to a new design for its Web Interface. For the most part, I've been viewing the revamped interface via the Chrome browser through a Windows 10 PC. After intense use of the new interface this past weekend, I have to say so far so good. In fact, I have no real complaints about the changes Twitter has made...which is highly unusual for me when it comes to social media.

Bryan Ruby's Last Google Post

Last weekend, I submitted my last Google+ post. From here on out, I won't be actively monitoring the platform given the expected demise of Google+. This is what I posted:

This is likely my last Google+ post but I don't plan to delete my Google+ account until February 28, 2019

Unless something significant happens, I don't plan to post again on Google+. It doesn't seem logical to invest my time and effort to post something we all know will be deleted in a couple months. I may leave a comment here or there on G+ but that's about it.

4 Important Reasons to Not Buy Facebook Likes

Facebook has been a great source for people who want to grow their business all around the world through social media. There are other mediums as well but Facebook has been the ultimate way of finding the right audience at the right time and in the right place. To build an audience on the social networking site buying can be a very great option which one won’t be able to resist. There is no doubt that everyone wants followers and likes on their pages that would help them get their audiences intrigued. This is the basic relationship building of the people with the page on Facebook.

Divided we fall

Social media is the perfect platform for turning important discussions into shallow memes. A place where we all live in echo chambers, the cliquiest of all cliques.

In November 2017 Sean Parker, co-founder of Facebook, admitted:

...we need to sort of give you a little dopamine hit every once in a while. It's a social-validation feedback loop...exactly the kind of thing that a hacker like myself would come up with, because you're exploiting a vulnerability in human psychology

CEO Corner: Harnil Oza on Social Media Marketing - How It Is Done

So you have gone through the rigorous, time-consuming and very expensive cycle of idea generation, coding, design, app testing, etc., and have created an app that you hope would “break” the Apple App and Google Play Store when it is launched. Congratulations! You have done a great job. However, you must remember that creating the first part of the app development process. The other part (which is even more important) is ensuring that you publicize the app so that more people will see and use it. The goal is to make your app stand out from among the millions of apps on the various app stores.

Millennial Jack Parsons Crowned Young Digital Leader 2017

Jack Parsons, the 23 year old CEO of yourfeed, has been awarded Young Digital Leader of the Year award at a prestigious ceremony in London’s St Pancras Renaissance Hotel by Digital Leaders 100.

The judging panel was made up of esteemed digital veterans including Maggie Philbin from TeenTech, Accenture’s Emma McMuigan, Chris Yui from Uber and Jacqueline de Rojas from techUK. The winners are selected from a 50% public vote and 50% judges vote. Jack was the stand out winner.

Shining example

Earl Breon: 5 Don'ts to Become a Better Leader

Being a good leader is tricky. There are a lot of things you need to do in order to successfully lead your team. There may be more things you shouldn’t do. Over the course of this post we will discuss five of those things you should not do and why they are killing your leadership and hurting your team.

You may be making one or more of these mistakes but you, and only you, can fix them. So, lets dive right in!

As Facebook Fights Fake Accounts, Black Market Prices Go Up

NBC News recently posted an interesting article where the author notes that the spam industry follows the same Law of Supply and Demand as any capitalist-loving business does. As social networks crack down on fake accounts and fake news, the spam industry is able to charge their customers more to establish such inauthentic accounts.

Facebook shut down as many as 30,000 fake accounts in the past week — but that's unlikely to hurt the multi-million-dollar spam industry.