Outreach Strategy

Content Strategy, Marketing, Outreach Strategy, Experience Management, Customer Experience, User Experience, Social Networks

Why Your User Onboarding Process Needs a Makeover

The user onboarding process is considered one of the most important of their life cycle stages. It’s at the start of someone’s journey, but it establishes their entire relationship with the company and product. 

User onboarding is significant because it can impact the customer’s decision to keep the product or discontinue use. When done correctly, it will lead to success by demonstrating the product’s value. Done poorly, it leaves the customer disappointed.

Here’s why the user onboarding process is important — and effective strategies to help you set up your new customers for success.

More Than Half Of Consumers Feel Service Is An Afterthought

LONDON - January 18, 2022 - Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences - as more than two thirds of consumers worldwide (70%) report making purchase decisions based on the quality of customer service they receive. The global Zendesk (NYSE: ZEN) Customer Experience (CX) Trends Report 2022 shows that a majority of businesses surveyed agree there is a direct link between customer service and business performance. Despite this, almost half of UK customers (48%) feel customer service is an afterthought for businesses, indicating a gap between consumer expectation and company actions.

Forsta Announces 2021 AIR Award Winners, Recognising Achievement in Insight and Research

Global awards programme celebrates excellence and innovation in the global Market Research and Insights industry

NEW YORK and LONDON and OSLO, Norway, Dec 14 2021 - Forsta, the leading Customer Experience and Research Technology company, is announcing the winners in its fourth annual Achievement in Insight and Research (AIR) Awards.

The annual awards recognise winners across three categories – Agency, Project & Innovation and Professionals - and celebrates organisations and teams innovating and breaking new ground in Market Research, driving the future of the global insights industry.

Netacea research: Skewed analytics cost businesses as much as click fraud

Manchester, UK—December 2021—Netacea, the bot detection and mitigation specialist, today announced results from a new report that shows skewed analytics caused by bots cost businesses just as much as click fraud, despite click fraud’s much bigger profile.

Bots are used by hackers to buy goods before other customers, hack accounts using stolen passwords, check the validity of stolen card details and steal content or prices by bulk scraping. But even if they do not do damage directly, bots can skew data that leads marketing teams to make bad decisions. Analytics skewed by bots can hide what real customers are doing, making it impossible to target genuine audiences.

Mears Family Funerals Wins Prestigious 'Digital Innovation' 2021 Award

Mears Family Funerals Wins Prestigious 'Digital Innovation' 2021 Award

 

Online Memorial quote and ordering system wins prestigious industry award

 

Leading independent, family-owned Mears Family Funerals is the proud winner of the Digital Innovation category at this year's Independent Funeral Director Business Awards.

 

The Top Benefits Graphic Design Provides for Your Marketing Team

Graphic design, while practiced by many, is often misunderstood especially in the business and marketing worlds. That’s because a lot of people believe it simply refers to visual marketing, particularly through images. But that’s only a small part of the, quite broad, concept.

It’s unfortunate too because graphic design is an instrumental component of creating captivating digital marketing campaigns. What’s more, it’s integral to creating all kinds of materials including social media content, blogs, and news articles, websites, and even company branding.

The next question is what kind of benefits practicing graphic design can bring marketing teams? What rewards can you reap by doing so?

Confirmit Named as a Strong Performer In Customer Feedback Management Report by Independent Research Firm

Confirmit has been named as a Strong Performer in The Forrester Wave™ Customer Feedback Management Platforms, Q2 2021 evaluation.

“Having Confirmit named as a Strong Performer in the Forrester Wave™ is, in our opinion, an endorsement of the potential we are able to deliver upon for our clients now that we have successfully merged our two businesses – Confirmit and FocusVision – to create Forsta, the world’s leading Experience and Research technology company,” comments Noel Hamill, Chief Marketing Officer at Forsta.

Local SEO Best Practices for B2B Marketing to Take Your Company Forward

B2B leaders tend to focus on only a handful of marketing and lead generation tactics due to the nature of the industry – when you’re marketing to other businesses, personal contact and recommendations matter. Many of us in the B2B field know that one of the best ways to sell our service is to open a direct line of communication with a decision-maker in another company, but if we only rely on personal connections and emails, we are wasting ample marketing and CRO opportunities. If you want to excel at B2B marketing, you need to focus on the best digital marketing practices, and that means investing in local SEO.