OpenAI has been the trendsetter since it redefined generative artificial intelligence with its large language model. Already, it is clear that will not change in 2024. Here are some of the most likely changes awaiting ChatGPT.

ChatGPT Will Undergo Massive Changes in 2024

ChatGPT has been in the news more than usual in recent months. On November 17, Sam Altman stepped down as chief executive officer (CEO) of OpenAI after the board of directors claimed they could no longer put their faith in him. The move caused an immediate, widespread backlash.

In a matter of days, Microsoft hired Altman to head their AI research lab. It also acquired OpenAI’s president and co-founder Greg Brockman after he quit when the board fired Altman. This move panicked stakeholders because it signaled competition was inevitable.

Meanwhile, over 700 OpenAI employees — almost everyone in the workplace — threatened to follow Altman and Brockman to Microsoft. The company was under tremendous pressure to respond, so it contacted Altman to reinstate him as CEO. He accepted their proposal on November 21, stating he felt tied to ChatGPT and wanted to remain in a position to guide it.

Only a month later, Altman posted on X — formerly known as Twitter — about his plans to fix ChatGPT in 2024. Clearly, his temporary leave from the company did not stop him from wanting to push technological boundaries. It is apparent that significant changes are inevitable.

The Future of OpenAI and Its Employees

Even though Altman is back as CEO, OpenAI’s future is still uncertain. Microsoft’s eagerness to hire the minds behind ChatGPT after being one of its most prominent investors hints that it wants more.

In the brief time between Altman’s firing and rehiring, Microsoft’s acquisition of OpenAI was a real possibility. Some rumors suggested it would try to use OpenAI’s former employees to build a ChatGPT competitor and take over the market. Even though the board reinstated Altman as CEO, the tech giant will not likely give up such a massive competitive advantage without a fight.

Microsoft may pursue an acquisition or continue working behind the scenes to convince OpenAI’s workers to come on board. Both possibilities would heavily affect ChatGPT in 2024. Either way, executives, employees and the board of directors would be shuffled around or swapped out entirely.

Ultimately, Microsoft may decide to do nothing. It does already has its own AI, but it has invested billions of dollars in ChatGPT. Additionally, it has integrated OpenAI’s algorithm into many of its products. An acquisition is a wise business decision — and easier than competing with a popular brand — so it will likely stay on the table through 2024.

How Will OpenAI Progress ChatGPT in 2024?

No matter what happens with OpenAI itself, its staff is hard at work behind the scenes to improve their algorithm. In fact, Altman has already outlined his intentions to push boundaries with ChatGPT in 2024 in his recent post on X. While the performance improvements he listed were intriguing, a few of his remarks were particularly noteworthy.

In 2024, Altman expects to release GPT-5. It is still in its training phase as of early 2024, making GPT-4 the latest available. Since earlier versions had performance, reasoning, speed and context detection improvements, this one will undoubtedly have similar advancements.

For starters, Altman claimed GPT-5 would provide better control over behavior, meaning users would not have to tailor prompts as much to get their desired result. Additionally, he said they will not face as many restrictions relating to inclusivity or social sensitivity.

Personalization is another potential advancement. Although ChatGPT can already generate personalized responses, Altman hinted at an enhanced version. In 2024, it will likely tailor its content to users’ prompt history, profile, demographic data and interests.

Artificial general intelligence (AGI) is one of the most significant advancements planned for 2024. AGI is a theoretical subset of AI in which an algorithm reasons and understands just like humans do. In other words, it does not exist yet — and OpenAI plans to change that.

Higher rate limits is one of the developments users are most excited about. Currently, OpenAI limits the amount of text its algorithm can generate or interpret in a certain time span to save on storage and processing costs. In 2024, it plans to loosen its restrictions.

One of the biggest potential shifts for ChatGPT in 2024 is it becoming open source, meaning its code becomes free and available to everyone. If this change goes into effect, OpenAI could lose its competitive advantage and may face increased security threats.

How ChatGPT Will Compete With Other AI in 2024

Since ChatGPT was released, tech giants have raced to develop a worthy opponent. After all, they want to take advantage of the $1.3 trillion market value experts predict generative AI will have by 2032. Google’s Bard, Microsoft’s Copilot and IBM’s Watson are some of the more prominent competitors.

If OpenAI wants to remain the most popular generative AI brand, it must overhaul ChatGPT in 2024. Competing with massive corporations like Microsoft and Google is no easy feat, so there is a strong possibility the enterprise will do everything in its power to revolutionize the large language model landscape again.

Besides the performance and technological improvements Altman hinted at in his post on X, there may be cost-related changes — subscriptions may become more affordable. While Microsoft’s AI subscription costs only $5 monthly, OpenAI charges $20 for access to GPT-4. The organization may have to change its pricing structure to remain competitive.

Although OpenAI has been the trendsetter for generative AI so far, this increase in quality competition may cause it to trail behind. Users might see ChatGPT quietly adopting its competitors’ unique features instead of developing its own.

How Digital Threats Will Influence ChatGPT in 2024 

While ChatGPT’s potential technical advancements are mostly exciting, a few are concerning. While no technology is perfect, this one has a few key security flaws that could put stakeholders at risk. Naturally, OpenAI will likely make safety a priority in 2024.

Singapore researchers recently developed a way to break ChatGPT’s safeguards — filters that keep it from producing harmful, discriminatory or immoral content — using their own large language model. They call their algorithm a “master key” because it can learn from its failures and reverse-engineer defenses.

These researchers did not have to put in much effort to break ChatGPT. At first, they simply told it to adopt a corrupt persona, circumventing its safeguards. This jailbreak highlights the potential for AI misuse — a topic many governments and regulatory agencies are discussing.

If cybercriminals misuse ChatGPT with this jailbreak algorithm, they could create malware in minutes or improve their cyberattack methods. Unfortunately, there is no easy fix. Defending against an ever-evolving malicious AI is borderline impossible. Still, OpenAI will need to find a way to secure ChatGPT in 2024 to protect its stakeholders and reputation.

What Do These Changes Mean for Users?

Many businesses rely on generative AI to automate recruitment, marketing and internal communications. At this point, it has become an essential part of daily operations. Considering many massive changes will impact ChatGPT in 2024, they may have to adjust how they use it.

Fortunately, most changes will impact users positively. Higher rate limits, better reasoning and enhanced personalization will be beneficial. Even the jailbreak algorithm the Singapore researchers created is valuable because it will prompt OpenAI to improve its safeguards.

ChatGPT users should expect these changes to improve productivity and potentially lower operational costs. The algorithm’s upcoming performance enhancements and strong competition will likely decrease subscription prices.

That said, a major event like the development of a new model or an acquisition may not change things for the better. If Microsoft decides to take over OpenAI’s place in the market, brands must change how they use generative AI — and operational hiccups often accompany significant transitions.

The Evolution of ChatGPT in 2024 and Beyond

Already, ChatGPT’s 2024 roadmap is clear. Organizations relying on it for administrative work or marketing campaign development will likely see remarkable performance improvements soon, leading to increased productivity and better return on investments.