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Why Relationship Marketing Desperately Matters to Your Business

8 months ago By Lexie Lu

Competition in business is fierce under the best of circumstances. There are only so many differences you can highlight within the same industry, but you have to try to stand out from other brands like yours. The key to differentiating what you offer is building relationships with your customers. Relationship marketing is the crucial element driving successful businesses to greatness. 

Examples of relationship marketing include thanking a customer on social media for buying your product or sending a top client a gift card or fruit basket. It's an opportunity to make a typical interaction with your audience more profound and personal. Send out letters, pick up the telephone and engage on social media with your buyers. 

VMware Releases Cybersecurity Threat Survey Report Detailing Increased Attack Volume and Breach Levels in the United Kingdom

9 months ago By Real Wire

Mware, Inc. (NYSE: VMW), a leading innovator in enterprise software, today released the results of its fourth UK-focused cybersecurity threat report, entitled: “Extended Enterprise Under Threat,” based on a survey of 251 UK CIOs, CTOs and CISOs.

The research found an increase in both cyberattack volume and breaches during the past 12 months in the UK. This has prompted increased investment in cyber defence, with UK businesses already using an average of more than eight different cybersecurity tools, the survey found.

Data for the report was compiled in March and April 2020 by an independent research company, Opinion Matters, on behalf of VMware Carbon Black.

Key survey findings from UK respondents:

HUBER+SUHNER completes its electric vehicle high-power charging portfolio with launch of RADOX® HPC200

9 months ago By Real Wire

HUBER+SUHNER, a leading worldwide supplier of electrical and optical connectivity solutions, has launched its new Direct Current (DC) high-power charging system RADOX HPC200, completing the company’s renowned RADOX® HPC portfolio.

With this latest addition, the RADOX HPC portfolio enables operators of DC fast-charging stations, ranging from 50 to 500 kW, to procure all charging cables from a single source. This future-proofs their infrastructure by ensuring any upgrades to more advanced charging systems can be done simply and cost-effectively, eliminating challenges around different designs and installations.

call features

5 Call Features Your Sales Team Needs and Why

9 months ago By Raul Harman

While digital marketing channels have been gaining momentum over the past few years, phone calls remain your sales team’s most powerful weapon. They provide greater personalization and add human touch to each interaction, guiding a lead down the pipeline faster.

Fortunately, the tech advancements have improved the way salespeople make calls to close deals. Modern business phone systems will allow you to automate many repetitive tasks, integrate with your CRM, and provide real-time customer experiences.

Here are five call features that may benefit your sales team the most.

Consumer driven strategies will be vital for retailers to bounce back from lockdown, says B-Stock

9 months ago By Real Wire

London, UK, 29 June 2020: As stores across Europe begin to re-open their doors, retailers who have survived lockdown will need to navigate the uncertainty of the retail landscape and adapt to new market strategies for business to continue, urged Giorgio Vitale, Head of Business Development EMEA at B-Stock.

Due to the impact of COVID-19 the retail landscape has changed drastically and the changes to the way that consumers used to shop were felt by everyone. While younger buyers are likely to embrace shopping again far quicker than those aged over 50, retailers will need to adapt their strategies to give confidence back to their consumers, advised Vitale. 

customer experience technology

Technology Trends Improving Customer Experience in 2020

9 months ago By Raul Harman

As technological advancement continues to reshape the world and every industry in the business sector, entrepreneurs and leaders find themselves at a crossroads. Do you continue doing what you always did and hope that money will keep rolling in, or do you capitalize on the modern trends and pioneer the integration of technology to set the stage for growth and expansion in the future? For an experienced business leader, the decision is simple. Leveraging technology to push your company forward is one of the best ways to ensure future growth, and of course, the best way to improve customer experience across the board.

hospital-doctors-nurses-healthcare

How IoT Is Improving the Health Care Industry

9 months ago By Lexie Lu

There was once a time when medical professionals didn't have a database of facts at their fingertips. There was no disease contact tracing or access to the latest information. Doctors and nurses had to do the best they could with the information at hand. Thanks to the Internet of Things (IoT), the landscape of health care is vastly different in the 21st century.

Panasonic Launches Its Most Rugged and Powerful Android™ TOUGHBOOK A3 Tablet With A 10.1” Display

9 months ago By Real Wire

BRACKNELL, UK. 24th June 2020 – Panasonic further strengthened its popular Android line-up today with the launch of the TOUGHBOOK A3, a fully rugged tablet with a 10.1 inch display. With businesses increasingly turning to Android for their rugged mobile tablet and handheld needs, the TOUGHBOOK A3 is ideal for emergency services personnel, utilities and field service agents, as well as transport and logistics operators, and those working in automotive.

Report: Critical Need for Blend of Human Ingenuity and AI-Powered Security Solutions to Protect Critical Infrastructure

9 months ago By Real Wire

SAN FRANCISCO – June 23, 2020 – Bugcrowd, the #1 crowdsourced security company, today released its 2020 Inside the Mind of a Hacker report, the most comprehensive study to date on the global hacking community. Among the report’s key findings, human ingenuity supported by actionable intelligence of the Bugcrowd platform were found to be critical ingredients to maintaining a resilient infrastructure. In fact, 78% of hackers indicated AI-powered cybersecurity solutions alone aren’t enough to outmaneuver cyber attacks over the next decade.

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