To attract new customers and gain a competitive advantage, most SaaS companies offer free trials. Unfortunately, free trials usually don’t convert as expected. The majority of users signing up for your free trial will not turn into paying customers later.

To convert your leads into loyal customers, you need to focus on building strong and meaningful relationships with them. Here are a few conversion rate optimization (CRO) tactics every SaaS company should apply.

Let me tell you, in plain and simple words – app development seems easy only in the labs. It is when you step into the game yourself that you realize that it was nothing but a smokescreen. You have to work hard and ensure that users enjoy a seamless experience. It doesn’t matter if you are a pro or a newbie. You can come across troubles that you never knew existed.

A report published by Fortune shows that 75 percent of app downloads open an app once and never come back. 

And that’s not it.

When I entered college just after graduating high school in 1986, there was a new band from my neck of the woods that just spoke to me. The band was call The Rainmakers and they were from Missouri.

I'm a big believer that it is the small positive things we do in our day that have the biggest impact on our own well being. From here through the Novel Coronavirus (COVID-19) outbreak, I've decided to just blog about the small things I'm doing to escape from the anxiety producing headlines in our news. I recognize that not everything I'm writing is of interest to others, so while some of my work will continue to be posted at socPub, all of my work can be viewed on my personal blog, bryanruby.com.

The outsourcing culture is thriving in the current business environment, and even if you’re not outsourcing any projects or processes to external partners, you still might want to consider adopting a more flexible approach to employee management, and allow them to work from the comfort of their homes. After all, why should an employee have to commute to the office every day if they mostly do their work on the computer – it’s just a waste of precious time and resources, and it needlessly inflates your overhead costs. 

Many tech companies start on a small budget and grow rapidly. As you find yourself scaling up, you might be concerned about meeting the demand in the marketplace. However, there's a point where the work levels off, and you must consider the environment of your employees. After all, you want to keep those who've worked alongside you and cheered on your successes.

As a business leader trying to build a brand in this crazy, fast-paced world, much of your job will come down to engaging and motivating your employees. After all, if top talent is what you’re after and if employee retention is your goal, you need to be proactive and you need to incentivize and inspire them to stay at your side through thick and thin.