socPub - News and Opinion for Techies, Builders, IT, and Innovators

Study: Three Quarters of End-of-Life Equipment Not Being Recycled

7 months ago By Real Wire

AUSTIN -- April 21, 2020—New research launched today by Blancco Technology Group, the industry standard in data erasure and mobile device diagnostics, explores the issues associated with the corporate sustainability practices that some of the world’s largest enterprises are following today. Blancco’s study, Poor sustainability practices – enterprises are overlooking the e-waste problem, produced in partnership with Coleman Parkes, reveals that only a quarter (24 percent) of end-of-life equipment is being sanitized and reused, despite 83 percent of organizations having a Corporate Social Responsibility (CSR) policy in place.

Nosto Recognized as 2020 Adobe Commercial Exchange Partner of the Year Real Wire Wed, 04/15/2020 - 09:10

NEW YORK (Apr 15, 2020) - Nosto, an Adobe Exchange Premier Partner and AI-powered commerce experience platform, has been honored as the Commercial Exchange Partner of the Year. The annual awards recognize those partners that have shown exceptional leadership and growth in the Adobe Digital Experience partner ecosystem.

As a Premier Partner in the Adobe Exchange Partner Program, Nosto's Magento Commerce integration uses onsite behavioral data, performance metrics and product attributes to help Magento merchants create relevant one-to-one shopping experiences in real-time, driving higher conversion rates, average order values, and, ultimately, higher revenue.

9 Myths About Advertising in 2020 Lexie Lu Mon, 04/13/2020 - 09:49

Advertising has been around since the first business owner wanted to get the word out about their product. While some basic concepts are age-old, others change as technology and personal preferences shift. It's easy to get distracted with advertising myths that simply don't stand up to scrutiny.

Spending on digital advertising alone is a $108.6 billion industry in the United States. While some companies have big budgets, others only have a few dollars. To spend your money wisely, figure out what is truth, what is a myth, and make sure you carefully track every penny you spend.

Amazing CRO Tactics Your SaaS Business Should Be Using Raul Harman Wed, 04/08/2020 - 07:10

To attract new customers and gain a competitive advantage, most SaaS companies offer free trials. Unfortunately, free trials usually don’t convert as expected. The majority of users signing up for your free trial will not turn into paying customers later.

To convert your leads into loyal customers, you need to focus on building strong and meaningful relationships with them. Here are a few conversion rate optimization (CRO) tactics every SaaS company should apply.

Reducing Data Center Energy Costs a Top Priority According to I.T. Environments Poll

7 months ago By Real Wire

7 April 2020 – London, UK – A new poll from Secure I.T. Environments Ltd, one of the UK’s leading design and build companies for modular and containerized data centers, has revealed that reducing energy costs (46%) and improving energy efficiency (39%) are key priorities for 2020 among IT professionals. The poll which was conducted across the two days of the recent Data Centre World event found nearly a third (29%) will be focusing on relocating their data center(s) over the remainder of 2020.

5 App Development Tips to Help You Avoid Disaster

7 months ago By Andrea Bell

Let me tell you, in plain and simple words – app development seems easy only in the labs. It is when you step into the game yourself that you realize that it was nothing but a smokescreen. You have to work hard and ensure that users enjoy a seamless experience. It doesn’t matter if you are a pro or a newbie. You can come across troubles that you never knew existed.

A report published by Fortune shows that 75 percent of app downloads open an app once and never come back.

And that’s not it.

My Return to Vinyl Records: The Rainmakers

8 months ago By Bryan Ruby

When I entered college just after graduating high school in 1986, there was a new band from my neck of the woods that just spoke to me. The band was call The Rainmakers and they were from Missouri.

Writing About The Small Stuff Too

8 months ago By Bryan Ruby

I'm a big believer that it is the small positive things we do in our day that have the biggest impact on our own well being. From here through the Novel Coronavirus (COVID-19) outbreak, I've decided to just blog about the small things I'm doing to escape from the anxiety producing headlines in our news. I recognize that not everything I'm writing is of interest to others, so while some of my work will continue to be posted at socPub, all of my work can be viewed on my personal blog, bryanruby.com.

Working from Home Guidance to Stay IT Secure

8 months ago By Real Wire

26 March 2020 – London, UK – Crossword Cybersecurity Plc, the technology commercialization company focused on cyber security and risk, has today issued guidance for businesses on how to address some of the most common security concerns for employees when working from home. The advice is being made widely available as many of Crossword’s clients mobilize to keep their businesses running as normally as possible whilst adhering to UK Government and Public Health advice designed to control the spread of the COVID-19 virus.

Effective Ways to Optimize Project Management for Remote Teams

8 months ago By Raul Harman

The outsourcing culture is thriving in the current business environment, and even if you’re not outsourcing any projects or processes to external partners, you still might want to consider adopting a more flexible approach to employee management, and allow them to work from the comfort of their homes. After all, why should an employee have to commute to the office every day if they mostly do their work on the computer – it’s just a waste of precious time and resources, and it needlessly inflates your overhead costs.