socPub - News and Opinion for Techies, Builders, IT, and Innovators

SEO Best Practices to Boost Your Lead Flow from Search

7 months ago By Raul Harman

Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. In the increasingly competitive online world, your focus should be to reach as many people online as possible, but also target the right audience to generate qualified leads and lead people towards positive outcomes. Needless to say, you can do all of that and much more if you know the key SEO factors and commit to improving your standing in the relevant search results.

VMware Releases 2021 Global Security Insights Report Detailing the Surge in Cyberattacks Targeting the Anywhere Workforce

7 months ago By Real Wire

LONDON, UK – Security Connect 2021 (3rd June 2021) – Today at Security Connect 2021, VMware, Inc. (NYSE: VMW) released the findings from the fourth instalment of the Global Security Insights Report, based on an online survey of 3,542 CIOs, CTOs and CISOs in December 2020 from across the globe. The report explores the impact of cyberattacks and breaches on organizations and details how security teams are adapting to these challenges.

Mobile trade-in programs return $668 million to U.S. consumers in Q1 2021

8 months ago By Real Wire

2nd June 2021 – Assurant, a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases, today announced findings from its analysis of the mobile device trade-in and upgrade market for Q1 2021. Its Q1 Mobile Trade-in and Upgrade Industry Trends reveals the mobile trade-in industry returned more than $668 million to U.S. consumers during the first quarter of 2021—a 25% increase from $535 million in the same quarter last year. Assurant’s data reflects the significant impact that mobile trade-in programs are having in supporting lucrative 5G smartphone upgrades.

Time Matters: Companies Prioritizing Investments That Reduce Time-To-Value From Data

8 months ago By Real Wire

LONDON, UK MAY 27th - Independent research released today by KX shows that organizations across every major industry sector are prioritizing time-to-value from their data, as firms look to operationalize continuous intelligence through real-time analytics.

Consumers demand assurances from online trade-ins as 57 percent expect to upgrade to 5G mobile devices in next two years

8 months ago By Real Wire

AUSTIN and LONDON – May 26, 2021—New research launched today by Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile device diagnostics, reveals consumer attitudes toward online device trade-ins. It also outlines the revenue opportunity for operators, retailers and original equipment manufacturers (OEMs). Blancco’s study, Online Device Trade-Ins: Building Trust in an Invisible Process, found that 57 percent of global consumers expect to upgrade to a 5G device in the next 24 months. Of these, almost half (49 percent) intend to trade in their old device as part of the process.

Technology companies leaping ahead in DevOps, but Redgate survey shows challenges remain

8 months ago By Real Wire

Cambridge UK, Tuesday 25 May – Having the highest DevOps adoption of all industry sectors, using more database types in development, and moving to the cloud faster are key factors in the strong business performance of the Technology sector over the last year. These are the highlights of a detailed examination of respondents from technology businesses and organizations to the latest State of Database DevOps survey from Redgate Software.

The high number of respondents to the survey – over 3,000 IT professionals took part in this, it’s fifth year – provides an opportunity to uncover insights at a sector level and compare those to the average across all businesses and organizations.

5 Tips for Developing Your Employer Branding Strategy

8 months ago By Raul Harman

Talent acquisition and talent retention are the two internal pillars mimicking the process of customer acquisition and retention, both equally vital for your organization. Despite their relevance, somehow, many businesses still fail to build an actual strategy that helps keep employees happy and engaged. One particular approach that contributes to the overall success of your organization is employer branding. In the US and other thriving business regions, a company needs to brand itself not just from a consumer’s perspective, but from the perspective of a potential employee.

The Evolution of PCBs and Their Future in IoT

8 months ago By Eleanor Hecks

Printed circuit boards (or PCBs) are among some of the most important types of electronic components. Circuit boards act as the foundation for most modern electronics, connecting and supporting all the different components of a device.

Internet of things (IoT) devices require PCBs to work. The unique features and designs of IoT devices, however, can sometimes require new PCBs that can meet the unusual needs of IoT tech.

As demand for consumer electronics grows, driven by new markets like the IoT market, these board innovations may become even more important.

Unique Design Requirements for IoT Devices

IoT devices have a few unique needs that may require unique PCBs as a result.

TCG releases first security verification guide for enterprise systems with NIST

8 months ago By Real Wire

Beaverton, OR, USA, May 19, 2021 – IT administrators and manufacturers can now secure enterprise computing, with the latest specification from the Trusted Computing Group (TCG). This new guide verifies the trustworthiness of each end point, by allowing the integrity of devices and networks within enterprise systems to be measured for the first time. This follows a 430% increase in supply chain attacks in 2020, according to Sonatype.

Everything You Should Know Before Purchasing Insurance For Your Business

8 months ago By Raul Harman

Only around 50% of businesses [PDF] make it past the 5-year mark. Making a small, regular, and gradual investment into a business insurance policy may have protected them from going out of business. Business insurance exists to keep your savings and profits intact. Small businesses especially can shut down after a single lawsuit, and an appropriate liability insurance policy could be a lifesaver. In the text below, you’ll find relevant, up-to-date information on insurance for business ventures, as well as some additional tips for business owners.