New Research: Reviews, Discounts and Photos most likely to Drive Online Purchases

NEW YORK (February 18, 2020) - Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research. 63% also reveal they are more likely to make purchases from brands whose websites integrate social proof in the form of content other customers share about the brands on social media.

And while Voice is still a relatively new channel, one out of four (25%) of DTC brand customers who were polled say they are making voice purchases (5% often and 20% sometimes).

Electric Vs. Autonomous Vehicle Race Shapes Autotech Acquirers Into Short-And Long-Term Players, Says Hampleton Partners’ M&A Report

London, UK – 18 February 2020. The latest Autotech M&A market report from Hampleton Partners, the international technology mergers and acquisitions advisor, reveals that there is still everything to play for in the race towards the vehicle of the future, as some acquirers bet on the short-term opportunity of electric vehicle (EV) technology, while others favour the more ambitious, long-term developments in autonomous vehicle (AV) tech.

My Return to Vinyl Records: New Turntables to Consider

Surprisingly, I recently sought out and purchased a vinyl record turntable. This is a surprise to me because I've spent the last three decades moving from the opposite direction as my music collection evolved from vinyl and cassette tape to compact discs and then finally to digital music stored as MP3 files on my computer and mobile devices. In this century, I don't even know if you can call it collecting music because I now subscribe monthly to an endless library of artists and songs through various music streaming services.

Five Ways Digital Transformation can Impact IT Businesses

As technology continues to transform every industry in the world, business leaders find themselves at a crossroads. Should the company continue to operate as it always has and try to maintain a small but steady upward trajectory, or should it invest in digital transformation in order to scale up, improve revenue in the long term, boost their marketing efforts, and avoid risks in the wake of the technological revolution? While all of the signs may point to the latter, business leaders can often refrain from making such a grand leap in order to avoid overinvesting. 

Report: 86% of IT Decision Makers Believe Shortage of Talent Will Slow Down 2020 Cloud Projects

​​​​New data released today found that 94 percent of IT decision makers face barriers to cloud success, with a majority citing a shortage of talent as a top challenge. The survey report from Wakefield Research and Logicworks, a leading cloud migration and managed services provider, highlights why cloud projects tend to slow down, and confirms that non-technical challenges are the most significant roadblock in cloud transformation efforts.

Best Buy Wins Biggest Share of Google’s Page One Searches for Consumer Electronics - Amazon comes second Real Wire Tue, 02/11/2020 - 08:08

San Mateo, February 11, 2020 – Bestbuy.com is the most visible[1] website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page one, followed by bestbuy.com.

However, nearly half (48.9%) of searches on these topics are from consumers wanting information and background rather than an intention to make an immediate purchase. And many retailers’ websites may not be providing information that satisfies informational queries such as this.

8 Fundamental Truths About Tech Prototyping

In recent years, the ability to print a prototype from a 3D printer has been a boon to many businesses. Perhaps the tech industry has benefited the most from these advances, including the ability to create rapid prototypes until a product is perfect.

Experts predict that 3D printing and additive manufacturing will usher in the fourth industrial revolution. According to Statista, the global 3D printing market will hit $50 billion by 2025. The ability to build functional prototypes for your high-tech goods results in faster concept-to-market speeds. 

Research: More than half of enterprises fail to adequately communicate their data sanitization policies internally

AUSTIN -- February 6, 2020—New research launched today by Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile device diagnostics, explores the risks that some of the world’s largest enterprises are taking when creating, executing or communicating their data policies. In particular, Blancco’s study, Data Sanitization: Policy vs. Reality, produced in partnership with Coleman Parkes, reveals why these policies are not sufficiently defined and implemented to ensure the full data sanitization of their IT assets, throughout their entire lifecycle.

Badly Trained Spam – Only A Quarter of Brits Train their Spam Filter

6 February 2020, London: British email users want to have as little to do with spam as possible! Only a quarter of Brits (25%) mark suspicious emails as spam or move them to the ‘Spam’ Folder, while the majority (55%) delete potential spam unread. Nearly seven percent (7%) read the email first and then delete it and four percent (4%) simply leave the spam unopened in their inbox. Fewer than 1% of users say that they reply to the spam. These are the findings of a representative survey of 2,000 people in the UK commissioned by German email service providers GMX.

Tips to Consider before Picking the First SEO Keywords for Your Business Walter Moore Wed, 02/05/2020 - 06:59

The growth of a business depends on numerous factors and one important factor that cannot be ignored is undoubtedly search engine optimization. Search engine optimization helps in giving a better rank to your website on the search engines and this can help in building trust and credibility. However, you need to know that keywords are considered to be important components of the strategy of search engine optimization. How you are adjusting the keyboards and their distribution will help you to change the campaigns with time. To gain success, you have to begin by choosing the appropriate keywords.