socPub - News and Opinion for Techies, Builders, IT, and Innovators

Dynamic Spectrum Alliance applauds FCC’s decision for unlicensed spectrum access in the 6 GHz band

5 months ago By Real Wire

Washington D.C, USA, 23 April 2020: The addition of 1200 MHz of spectrum for unlicensed use in the entire 6 GHz band, as approved by the Federal Communication Commission (FCC) today, is a watershed moment for connectivity and innovation. The 5.925 – 7.125 GHz band will supercharge connectivity to affect every aspect in our lives, such as remote education, telemedicine, work and commerce, gaming, and social media.

Important Things to Do to Become an Influencer

5 months ago By Raul Harman

Who are influencers? Those are ordinary people that gained a massive following because of their knowledge and experience. Above all, they focus on building strong relationships that are built on trust and transparency. They don’t promote brands and products aggressively. They do so by wrapping them into engaging stories and providing followers with valuable information and actionable tips. In other words, they focus on delivering value to their following.

The big question is, however, how to become an influencer?

Study: Three Quarters of End-of-Life Equipment Not Being Recycled

5 months ago By Real Wire

AUSTIN -- April 21, 2020—New research launched today by Blancco Technology Group, the industry standard in data erasure and mobile device diagnostics, explores the issues associated with the corporate sustainability practices that some of the world’s largest enterprises are following today. Blancco’s study, Poor sustainability practices – enterprises are overlooking the e-waste problem, produced in partnership with Coleman Parkes, reveals that only a quarter (24 percent) of end-of-life equipment is being sanitized and reused, despite 83 percent of organizations having a Corporate Social Responsibility (CSR) policy in place.

Nosto Recognized as 2020 Adobe Commercial Exchange Partner of the Year

5 months ago By Real Wire

NEW YORK (Apr 15, 2020) - Nosto, an Adobe Exchange Premier Partner and AI-powered commerce experience platform, has been honored as the Commercial Exchange Partner of the Year. The annual awards recognize those partners that have shown exceptional leadership and growth in the Adobe Digital Experience partner ecosystem.

As a Premier Partner in the Adobe Exchange Partner Program, Nosto's Magento Commerce integration uses onsite behavioral data, performance metrics and product attributes to help Magento merchants create relevant one-to-one shopping experiences in real-time, driving higher conversion rates, average order values, and, ultimately, higher revenue.

9 Myths About Advertising in 2020

5 months ago By Lexie Lu

Advertising has been around since the first business owner wanted to get the word out about their product. While some basic concepts are age-old, others change as technology and personal preferences shift. It's easy to get distracted with advertising myths that simply don't stand up to scrutiny.

Spending on digital advertising alone is a $108.6 billion industry in the United States. While some companies have big budgets, others only have a few dollars. To spend your money wisely, figure out what is truth, what is a myth, and make sure you carefully track every penny you spend.

Amazing CRO Tactics Your SaaS Business Should Be Using

5 months ago By Raul Harman

To attract new customers and gain a competitive advantage, most SaaS companies offer free trials. Unfortunately, free trials usually don’t convert as expected. The majority of users signing up for your free trial will not turn into paying customers later.

To convert your leads into loyal customers, you need to focus on building strong and meaningful relationships with them. Here are a few conversion rate optimization (CRO) tactics every SaaS company should apply.

Reducing Data Center Energy Costs a Top Priority According to I.T. Environments Poll Real Wire Tue, 04/07/2020 - 04:58

7 April 2020 – London, UK – A new poll from Secure I.T. Environments Ltd, one of the UK’s leading design and build companies for modular and containerized data centers, has revealed that reducing energy costs (46%) and improving energy efficiency (39%) are key priorities for 2020 among IT professionals. The poll which was conducted across the two days of the recent Data Centre World event found nearly a third (29%) will be focusing on relocating their data center(s) over the remainder of 2020.

5 App Development Tips to Help You Avoid Disaster

5 months ago By Andrea Bell

Let me tell you, in plain and simple words – app development seems easy only in the labs. It is when you step into the game yourself that you realize that it was nothing but a smokescreen. You have to work hard and ensure that users enjoy a seamless experience. It doesn’t matter if you are a pro or a newbie. You can come across troubles that you never knew existed.

A report published by Fortune shows that 75 percent of app downloads open an app once and never come back.

And that’s not it.

My Return to Vinyl Records: The Rainmakers Bryan Ruby Mon, 03/30/2020 - 06:50

When I entered college just after graduating high school in 1986, there was a new band from my neck of the woods that just spoke to me. The band was call The Rainmakers and they were from Missouri.

Writing About The Small Stuff Too

5 months ago By Bryan Ruby

I'm a big believer that it is the small positive things we do in our day that have the biggest impact on our own well being. From here through the Novel Coronavirus (COVID-19) outbreak, I've decided to just blog about the small things I'm doing to escape from the anxiety producing headlines in our news. I recognize that not everything I'm writing is of interest to others, so while some of my work will continue to be posted at socPub, all of my work can be viewed on my personal blog, bryanruby.com.