The outsourcing culture is thriving in the current business environment, and even if you’re not outsourcing any projects or processes to external partners, you still might want to consider adopting a more flexible approach to employee management, and allow them to work from the comfort of their homes. After all, why should an employee have to commute to the office every day if they mostly do their work on the computer – it’s just a waste of precious time and resources, and it needlessly inflates your overhead costs. 

Many tech companies start on a small budget and grow rapidly. As you find yourself scaling up, you might be concerned about meeting the demand in the marketplace. However, there's a point where the work levels off, and you must consider the environment of your employees. After all, you want to keep those who've worked alongside you and cheered on your successes.

As a business leader trying to build a brand in this crazy, fast-paced world, much of your job will come down to engaging and motivating your employees. After all, if top talent is what you’re after and if employee retention is your goal, you need to be proactive and you need to incentivize and inspire them to stay at your side through thick and thin. 

With the rising technological advances available to marketers, it’s easier to connect with your audiences than it was ten years ago. The Internet, for example, has made the world smaller in terms of reaching out to markets. But not all business owners know how to maximize this power. 

Machine learning (ML) allows computers to turn hard data into applications that enhance productivity and efficiency. As computers have gotten smarter, they've begun to think more logically and in ways similar to the human brain. Programmers now teach machines to rationalize and come up with solutions to complex problems — tasks that only the human brain could accomplish before now.