Your tech product launch can spur sales and drive you toward success or end in dismal failure. The planning stages are some of the most crucial steps in releasing something new into the world. The best way to ensure you don’t miss any customer touch points is to go step by step.

Start with ideas, add buyer personas and develop a marketing plan to get the word out about how your device solves problems. Here are the stages to take you through your tech product launch from beginning to raging success. 

I have come to both hate and love social media platforms since joining them in the early days via Google+, Facebook, and Twitter. There are some days I just want to quit all social media. Yet, social media has become an indispensable tool for communication, connection, information sharing, and in some cases building community. For years Twitter was my favorite for microblogging, but as X, for better or worse, it's no longer the valued social network it once was for me. Like many of you, I've been looking for an alternative to Twitter.

Artificial intelligence and electric vehicles are both modern technologies experiencing rapid popularity increases in recent years. Considering they’ve been revolutionary alone, there’s no telling how transformative they could be together. Here’s a look at how AI inspires electric vehicle trends.

CMS specialist Zengenti, creators of Contensis, has joined forces with the National LGPS Frameworks, a partnership which will see the Ludlow-based software firm strengthen its local government community.

The National LGPS Frameworks allows the Local Government Pension Scheme across England, Wales, Scotland and Northern Ireland to efficiently procure high-quality, value-for-money pension fund services, reducing lengthy procurement timescales and saving time and money. Other public service pension schemes can also use the frameworks.

Financial technology (fintech) products can help people associated with small and medium-sized businesses (SMBs) streamline many daily processes. However, adopting new technologies can cause uncertainties, even in highly motivated individuals. 

Change Resistance

Most humans naturally hesitate to make significant changes despite recognizing the associated benefits. That’s primarily because they prefer the familiarity of current processes since doing things differently almost always requires an adjustment period. 

Customer experience is tricky, but you can clear the way to success with the right metrics. Zero in on the essentials — like customer satisfaction and churn rates — to discover how likely buyers are to return or spread the word about your business. By understanding these key performance indicators (KPIs), you can find key strategies to take your customer experience to the next level.

In the tech industry, we often see game-changing trends that redefine how we handle computing. Sometimes, these trends escalate to full-blown explosions of technology usage. It happened with virtual machines (VMs) and now it’s happening with SQL server containers.

During the past seven days I've been upgrading our websites from Drupal 9 to Drupal 10. There are four of them which includes socPub, CMS Report, INFOTECH Pub, and After Work Pub. While one is never quite done with the work, we're quickly moving from the upgrade back to the maintenance phase of these website. As the dust settles down it will soon be time to start focusing on the content and presence of these websites.