Recycling isn't only for huge corporations or community organizations. Even the smallest of tech startups can benefit from adopting a green philosophy. You'll save money and do something good for the environment in the process. 

According to the U.S. Environmental Protection Agency, the country generates about 267.8 million tons of solid waste annually, or around 4.51 pounds per person each day. Only 94 million tons of that get recycled or composted. With only a 35% recycling rate, there is a lot of room for improvement, especially in the business sector. 

Salesforce is one of the most easily adaptable platforms that are available out there. It offers endless scopes of customization which has made it a hot favorite of business owners all around the world. However, before you actually go ahead and implement any kind of Salesforce customization concept, it is necessary that you do so in a way that it is safe and effective. Companies that offer smart end application services offer advice on the best practices that you should follow when you want to work with some kind of Salesforce customization. 

Here are some of the most important best practices that you should follow when you are looking to customize Salesforce based applications. 

What's your content marketing strategy for 2020? Will there be white papers and long-form videos, case studies, and podcasts? Before you get busy, take stock of possible mistakes you may have committed in 2019 and learn to avoid them by 2020. 

Content marketing mistakes may range from something as significant as posting a distasteful ad to something minor such as failing to repurpose content. Either way, you should avoid or stop committing the following common content marketing mistakes:

Before getting into the intricacies of the topic, let me ask you a question. How far is your phone at this very moment? I’m sure it is somewhere within your reach. Or more than likely, you must be reading this blog on your phone. Most probably it’s the latter.

We're living in a time of extreme global competition and rapid technological changes. For your business to remain competitive, you have to stay on top of day-to-day improvements and advances in technology. You might think you have an automatic handle on shifts in technical knowledge since you're in the industry, but it's impossible to stay on top of everything unless you make a concerted effort to do so. 

The online world is one colorful, versatile palette of content formats. Different businesses rely on a range of content kinds to appeal to their target audience and to differentiate themselves from their competitors, so you see brands post social media polls to drive engagement, sponsored posts to gain more visibility, Instagram imagery to inspire their followers, and YouTube tutorials to educate their audience. Of course, the relevance of the written word never wanes, so businesses still religiously stick to their blog-posting schedules. However, what is the relevance of infographics on this wide spectrum of content formats?

In the last I/O developer conference held in May 2019, there was an official announcement from Google that Googlebot web crawler is up-to-date with the latest Chromium version. This featured update also made Googlebot capable of crawling the modern websites to access those features too modern browsers demands like the use of JavaScript.