With the new Threads social media platform on the rise—destined to reshape how we communicate, promote brands and engage with each other—an exciting new era is underway. According to Threads early adopter and internationally-regarded CEO brand strategist Raoul Davis, CEO of Ascendant Group Branding, a leading global CEO branding firm and No. 1-ranked minority-owned U.S. PR firm, “Among the launch of numerous social media platforms over the years, none have been as strategically positioned for success as Threads.”

Here are Davis’ seven reasons why:

1. The Perfect Storm for Threads

Business automation is what sets an organization apart from competitors. It is an end-to-end process that manages every task and detail. The versatile technology manifests in numerous forms, adaptable to any sector’s structure and procedural decisions.

One company could have robots and another utilizing AI, each embracing business automation. Each type provides different benefits, but their role is indisputable alongside modern demand.

Remote work and an overall shift in mindset have changed the landscape of the modern workplace. Top-down leadership styles are increasingly falling out of favor while team-oriented efforts are gaining popularity. Business owners and managers must emphasize collaboration to create positive, productive work environments.

Custom packaging improves sales and product reception. Having a plan from the moment your design team starts brainstorming until the item reaches stores creates a cohesive experience. Consumers will respond better to the finished product when you put them first throughout the conceptualization.

Missing a step along the way can reduce the effectiveness of your product launch. For the packaging to fire on all cylinders, such as branding, product placement and grabbing attention, designers must consider everything from audience demographics to rival products. Having a blueprint for the various steps from concept to completion helps ensure success. 

Meetings act as a large part of everyday operations for teams to deliberate on ongoing projects, discuss profits and more. However, the days of confining business leaders to the four walls of conference rooms are long gone. Luckily, technology is by your side. Boardroom tech is redefining the meeting landscape, creating a flexible space that goes beyond remote connectivity.

From facilitating a smoother flow of ideas to supporting data-driven decisions, the right boardroom technology is here to create a transformative shift and drive your team toward success. Here is why collaboration and decision-making are central to boardroom meetings and how your company can empower these elements with technology.

Graphic design is continually evolving and changing. Factors impacting the industry include seasonal color palettes, consumer buying preferences and graphic design technology. In 2023, there are numerous exciting tech advances that may change the way designers work and create. 

Staying on top of what’s hot helps you be as productive as possible and lets even small firms stay ahead of the competition. From powerful artificial intelligence (AI) software to hardware tools, these are the elements shaping the industry. 

Businesses are always looking for new ways to connect with their customers. That is why it is essential for business owners to stay ahead using the latest communication tools.

Enter the world of mobile messaging. SMS (Short Message Service) and MMS (Multimedia Messaging Service) are two powerful messaging platforms that help you engage your audience and grow your business.

Though they may sound similar, the two platforms have varying differences that businesses must know to leverage to their advantage. Here is how to revolutionize your mobile marketing strategy by exploring SMS vs. MMS.

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions.

While all eyes are on how Elon Musk is handling the blue checkmark over at Twitter and debating the checkmark's value and devaluing, I submit the checkmark isn't just a Twitter problem but also a social media problem no matter what platform you're using. Over the past couple weeks, I've come to the conclusion that it is a huge mistake to confuse verification with designating someone as notable or not. The use of verification for only notable users, which in turns designates the remaining users as non-notable, is divisive and never should have happened. While I reluctantly have sided with Mr.