70% of marketers embrace tech for post-pandemic success, but lack the required technical skills

Hampshire, UK; 11th April 2022: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has revealed the results of its latest survey in its new report, The State of Martech 2022.

In partnership with University of Southampton Business School (SBS), a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed senior marketers across North America, Europe, and the UK in order to create a picture of the current state of the marketing technology landscape.

5 Tech Advances to Expect in the Next Five Years and Its Impact on Your Industry

The marketing, ecommerce and retail industries have seen major changes in the past few years. New consumer behavior and new market conditions have all forced these industries to adapt fast and look for new opportunities.

Now, it’s likely that some major tech advances are going to have a serious impact on these industries.

These are five of the most important upcoming tech advances for marketing and B2C businesses — and how these businesses can take advantage of a changing tech landscape.

IT Leaders Say Employees Not Fully Prepared for Cyberattacks

London, UK – 6th April 2022 – Egress, the leading provider of intelligent email security, today announced the results of its Human Activated Risk report, which revealed that over half (56%) of IT leaders say that their non-technical staff are only ‘somewhat’ prepared, or ‘not at all’ prepared, for a security attack. Six hundred IT security leaders across a broad range of industries were anonymously surveyed regarding their organizations' security posture in this heightened threat environment. Add to this, 77% of respondents have seen an increase in security compromises since going remote 2 years ago, and there’s a continued significant risk to organizations.

TikTok Marketing Techniques: A Roadmap to Fuel Your Business Growth

TikTok is the newest wave of social media, but it’s quickly gaining attention with younger audiences. Gen Z and millennials are loving the short-form video content on the social media app, giving businesses a potentially huge market to tap into.

If your audience is active on TikTok, you can’t afford to miss the opportunity. Brands that leverage the platform’s marketing are seeing incredible growth from its video-first content. Whether you go viral or not, you can gain a powerful presence on the app.

Survey: Spending increase in tech by IT producing technology drift

London, UK; 29th March 2022: Technology spend for IT decision makers has increased by an average of 43% since the pandemic began, with 62% also experiencing technology drift in their company. That’s according to Orbus Software, a leading provider of cloud solutions for digital transformation, which surveyed IT decision makers across the US and UK to determine the increased financial demands of the pandemic.

The most common reasons for increased spending were revealed as onboarding new technology to support working from home and hybrid working (71%), rising technology costs (69%), and the introduction of new IT regulations (56%).

New Study Reveals How Desktop Delivery is Evolving in the Post-Pandemic Era

UK, Reading. March 24, 2022 - Liquidware, the leader in digital workspace management and IGEL, provider of IGEL OS, the endpoint operating system designed for VDI and DaaS, today announced the results of a study authored by independent analysts Freeform Dynamics that shows how the rapid migration to work-from-home (WFH) during the COVID-19 pandemic made it harder, more complex and costly to deliver, support and secure digital workspaces, while at the same time creating new opportunities to turn disruption into transformation, today and in the future.

Only a third of CIOs cite cyber-risk mitigation as a performance measure

London, United Kingdom, 23rd March 2022: While 94% of CIOs acknowledge some form of serious threat over the next 12 months, only 27% list business continuity and resilience as a top-three priority during the next 12 months and barely a third cite risk mitigation as a measure of performance. These findings come from the fourth and concluding section of the 2021 Global CIO Survey from Logicalis, a global provider of IT solutions.

New research: Digital self-service now more popular than calling customer service

Crawley, UK, March 22, 2022 – Most consumers are ready to swap customer service calls for digital self-service in the wake of their experience during the pandemic, according to new survey findings released by Macro 4. The research, which examines UK consumer attitudes to household energy and water suppliers, suggests that 61 per cent of customers have become more comfortable interacting with companies digitally since the pandemic, on websites, apps and other online channels. And 60 per cent would now prefer not to call a live customer service person at all if they can solve their issues themselves using online resources.