Branding experts know storytelling is the backbone of a solid strategy. While much of it appeals to emotions, there is evidence why good marketing techniques appeal to the mind — it is all in neuroscience. Elevate your narratives by understanding how the brain amplifies companies with neuromarketing.
Websites, social media and other digital channels have become the primary means of discovery and engagement. Since traditional branding has shifted to digital applications, maintaining a strong presence online is essential for building trust and credibility.
Yet, if this presence requires you to rebrand, a strategy will need more planning than you might think. That is why there are several considerations to keep in mind when planning your digital-first rebranding strategy.
Governance models determine how an organization’s leaders interact with others at a business and clarify parties’ responsibilities. Although it is increasingly common for companies to have single models affecting all activities, establishing these frameworks for specific goals or priorities is another option.
Before exploring how governance models keep companies compliant and employees accountable for their actions, let’s look at some of the most common types. Learning about them can make it easier to decide which one to use.
It’s 2024, and the calls for implementing greener initiatives as a business imperative are louder than ever. Consequently, there has been a marked shift in consumer preferences toward brands that demonstrate sustainability principles. Eco-conscious marketing has emerged as a vital part of meeting this obligation and standing out in an increasingly competitive landscape.
This venture can look like any number of things in action — from an eco-friendly product to recyclable materials and purpose-driven practices. The important thing is it stems from a genuine sustainability foundation mixed with the proper techniques to achieve desired outcomes.
Innovation is a tricky subject for tech companies. On one hand, they can surge ahead of the competition by making technological breakthroughs. On the other, it can be difficult to justify the costs of research and development when less disruptive products can still sustain a business. Tax incentives seek to make things easier.
The government offers several promising tax cuts and similar programs that can spur innovation. Here’s a closer look at how.
Many small-business owners are considering how cloud computing could help them strengthen their internal operations, reach new customers and more. What are some specific advantages of adopting such technologies?
Cloud products allow business owners to handle key parts of their operations more efficiently. Whether someone needs to update a client list or find a specific document, cloud computing tools let them do so in minutes.
Many companies measure operational health by evaluating the productivity of their customer support teams. They track the number of emails sent, product demos booked, and tickets closed, focusing on the sheer volume of tasks completed.
These activities are crucial for determining whether employees are performing well, but they only tell part of the story. To truly understand the impact on customer satisfaction and long-term success, companies must look beyond these metrics and measure the quality of customer relationships.
Phishing-as-a-Service (PhaaS) has emerged as a significant threat in the cybersecurity landscape. This evolution allows even those with limited technical skills to launch sophisticated phishing attacks, making it easier for cybercriminals to target organizations of all sizes. Understanding PhaaS is crucial for IT professionals because it enables them to anticipate and mitigate these advanced threats.
