Real Wire

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RealWire is an award-winning online press release distribution service with over 10 years of expertise and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire has been the UK’s leading innovator in press release distribution introducing a Social Media News Release option in 2007 and its patent pending targeting system, PRFilter, in 2010.

Latest Posts

Robots hiring humans: new research reveals the importance of striking the balance in the hiring process

31 October 2019: New research into job-seeker attitudes to digitization, automation and AI in the recruitment process has revealed how job-seekers are cheating recruitment technology platforms, to better their chances of landing a job. Seven in ten (67%) job seekers admitted to deliberately using optimization strategies to improve their chances of getting a job. 

The study, Hiring Humans vs. Recruitment Robots, by recruitment software provider TribePad canvassed the views of over 1,000 employees and job seekers in the UK. The findings revealed a worrying trend: as technology continues to permeate the recruitment and HR industry, job-seekers are looking for ways to game the system. 

Deep Learning Is Overtaking Classic Machine Learning Methods, Study Finds

Peltarion, leading AI innovator and creator of an operational deep learning platform, and AI Knowledge Network CognitionX, organizer of the CogX festival of AI and emerging technology, today released a new study based on research and interviews with other AI industry leaders across Europe such as Amazon, Google, DeepMind, and JP Morgan. The report, “Deep Learning: Opportunities and Best Practice”, provides insight that deep learning is overtaking more classic Machine learning methods. However, several challenges remain; cost, complexity, and skills are yet to be solved to enable market growth.

SecureCloud+ recognised as an Investor in People

SecureCloud+, the fast-growing IT company that specialises in innovative ICT solutions for Defence and Public Sector has been awarded the Investors in People (IIP) accreditation for demonstrating their commitment to the development of their people. This achievement is a testament to how the company values their employees’ well-being and success.

The Reading based SME were praised by their (IIP) assessor for their outstanding leadership and people management skills for a growing company in just its 5th year. This continuous growth has been achieved by their ability to attract and retain great talent, with employees coming from various backgrounds.

As high street shops close, retailers also fail to control online customer churn

London, UK, 22nd October, 2019: A recent survey of 500 retailers sponsored by Eggplant, the digital experience specialist, revealed the pressures facing online digital teams in advance of busy retail season. While 92% of digital teams are focused on business outcomes and an omnichannel experience that delights, 60% fail to measure customer churn - even though around one in three (30%) have an average drop off rate of 50% or more on online properties.

This follows recent reports that nearly 3,000 shops shut on UK high streets in the first half of this year and in July the proportion of all shops that are empty reached 10.3%, its highest level since January 2015.

Fraud alert: Popular video app Snaptube needs careful watching

London, October 17th, 2019 – Snaptube, a popular Android smartphone video app which claims some 40 million users, has been caught making millions of suspicious transactions without the knowledge of its users. The Snaptube app features the same piece of developer software code, Mango SDK, that was at the center of the Vidmate expose earlier this year - when another popular video app from a Chinese developer was found to be conducting mass scale advertising and premium services’ subscription fraud. Snaptube also displays a common traffic pattern and similar URLs and domains as those reported with Vidmate.

Six Seasonal Subjects for Retail Marketers

A Christmas Guide to Smart Marketing Tactics from Go Inspire Group

(Leicester, 17 October 2019) As the 2019 run-up to Christmas gains momentum for retailers, marketing professionals are faced with an unusually difficult environment. Political uncertainties are likely to affect consumer spending during this all-important time of year for retail annual profitability. On top of this, murmurings about the threat of a global recession may also suppress the usual seasonal generosity of gift-giving.

Cornerstone OnDemand Holds Strategic Leader Position For Fifth Consecutive Year in Fosway 9-Grid™ for Talent Management

London – 17 October 2019 – Cornerstone OnDemand, Inc. (NASDAQ: CSOD), a global leader in cloud-based learning, talent management and emerging talent experience software, today has been recognised for the fifth year running as a Strategic Leader in the October 2019 Fosway 9-Grid™ for Talent Management.

Cornerstone OnDemand also features in the new 2019 Fosway 9-Grid™ for Cloud HCM, maintaining its position as Core Challenger with a strong future trajectory.

German software USU Valuemation classified as a "Leader" by American analysts

Möglingen, Germany, October 16, 2019 – USU was among the selected companies that Forrester Research, the American analyst firm, has invited to participate in The Forrester Wave™: Enterprise Service Management, Q4 2019. USU Valuemation was ranked in the highest possible category as a “Leader”.

ThoughtRiver’s AI platform powers PwC’s New Law Offering

·         PwC to enter LawTech in collaboration with ThoughtRiver

·         First product to launch in Q1 of 2020

·         Internal tests show time savings of 1/3 for general counsels

London, UK. 16 October, 2019: ThoughtRiver, the market leader in intelligent legal pre-screening, has announced that its core platform, which standardises the interpretation and review of legal contracts, is to be used in a broader technology play that represents a significant investment by PwC.