Real Wire

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Wire

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About

RealWire is an award-winning online press release distribution service with over 10 years of expertise and is first choice for many of the UK’s top digital PR and internet marketing professionals. RealWire has been the UK’s leading innovator in press release distribution introducing a Social Media News Release option in 2007 and its patent pending targeting system, PRFilter, in 2010.

Latest Posts

Mobile device trade-ins rising: Q3 trade-in values continue to increase with a promising Q4 ahead

$569 million returned to U.S. consumers in Q3 2020; more than double compared to Q2 2020

05 November 2020 – HYLA Mobile, the world's leading provider of software technology and services for mobile device returns management and reuse solutions, today revealed that following a volatile first half of the year, mobile device trade-ins are back on the rise. According to HYLA's Q3 2020 trade-in trends insights, $569 million was returned to U.S. consumers thanks to mobile device trade-in programs—an increase of 153% compared to last quarter ($225 million). For the first time, HYLA has also shared its data on trade-ins of wearables during Q2 and Q3 of this year.

Microsoft Ireland Research: Flexible ways of working are here to stay

Dublin: 5th November 2020: Microsoft has released new research into remote working in Ireland on 5th November as part of a pan-European piece of research commissioned by Microsoft and conducted by Boston Consulting Group and KRC Research.

Some key points of the research:

The hybrid workplace is here to stay:

New Searchmetrics Study Reveals the Secrets of Success on Baidu, China’s Top Search Engine

Brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube

75% of websites ranked in the top ten positions on Baidu are .com sites (not the Chinese .cn or .com.cn)

Using exact match keywords is NOT important for Baidu search success

Learning to live with the Russian personal data law

Moscow, Russia: Linxdatacenter, an international provider of data storage, cloud and telecom solutions, released a guide for foreign companies operating in Russia on legislation regarding storage of personal data.

The Russian market holds major potential for foreign companies. But because of myths about the market and inaccurate views of the risks involved, they often see compliance with local legislation on personal data – a challenge for any business concerned with reputation and future growth – as complicated and costly.

MMA Germany Announces the Mobile Video Checklist

A marketer’s guide to mobile video ad success

Munich, October 30, 2020: The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile, mobile is estimated to account for around 82% of all digitally sold advertising space, and 51% of total global advertising budgets by 2023. The writing is on the wall — mobile marketers must master mobile video.