Raul Harman

First Name
Raul
Last Name
Harman

Member for

3 years 3 months
About

My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing.

Latest Posts

Tech Apprenticeships: 5 Considerations for New Diverse Candidates

In a tech-driven world, it should come as no surprise that the tech business sector is on a constant upward trajectory across the globe. Governments are heavily investing in the development of their tech industries, and are subsidizing various startup programs while creating educational platforms for aspiring tech professionals. As a result, the global tech sector is continuously expanding, creating new and exciting opportunities for talented individuals and job-seekers in the space. 

How Retailers Use Software to Improve Customer Experience

Technology has penetrated almost every segment of the retail industry, from inventory management to customer service. The latest software solutions driven by machine learning, artificial intelligence, and automation allow for faster data analysis and deliver highly personalized customer experiences.

Here is how you can use software to boost user satisfaction.

Big Data Is the Future of the Retail Sector

In the competitive retail sector, brands need to continuously analyze market trends, monitor competitors, and collect customer data. That is where big data steps in. 

Local SEO Best Practices for B2B Marketing to Take Your Company Forward

B2B leaders tend to focus on only a handful of marketing and lead generation tactics due to the nature of the industry – when you’re marketing to other businesses, personal contact and recommendations matter. Many of us in the B2B field know that one of the best ways to sell our service is to open a direct line of communication with a decision-maker in another company, but if we only rely on personal connections and emails, we are wasting ample marketing and CRO opportunities. If you want to excel at B2B marketing, you need to focus on the best digital marketing practices, and that means investing in local SEO.

SEO Best Practices to Boost Your Lead Flow from Search

Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. In the increasingly competitive online world, your focus should be to reach as many people online as possible, but also target the right audience to generate qualified leads and lead people towards positive outcomes. Needless to say, you can do all of that and much more if you know the key SEO factors and commit to improving your standing in the relevant search results.

5 Tips for Developing Your Employer Branding Strategy

Talent acquisition and talent retention are the two internal pillars mimicking the process of customer acquisition and retention, both equally vital for your organization. Despite their relevance, somehow, many businesses still fail to build an actual strategy that helps keep employees happy and engaged. One particular approach that contributes to the overall success of your organization is employer branding. In the US and other thriving business regions, a company needs to brand itself not just from a consumer’s perspective, but from the perspective of a potential employee.

Everything You Should Know Before Purchasing Insurance For Your Business

Only around 50% of businesses [PDF] make it past the 5-year mark. Making a small, regular, and gradual investment into a business insurance policy may have protected them from going out of business.  Business insurance exists to keep your savings and profits intact. Small businesses especially can shut down after a single lawsuit, and an appropriate liability insurance policy could be a lifesaver. In the text below, you’ll find relevant, up-to-date information on insurance for business ventures, as well as some additional tips for business owners.

How Mobile App Development is Fueling Digital Marketing

As we're all well aware, digital marketing is constantly evolving. The main reason is that new technologies are pretty much setting the new standards and creating new trends for consumers to follow. Marketers are, therefore, constantly adjusting their strategies and adapting to the new environment.

Nowadays, mobile apps are the main buzzword in the marketing world. That said, mobile traffic has long since surpassed that of desktop traffic, and now every company that operates online wants to provide convenience to mobile users and ensure mobile friendliness. Mobile apps fit quite well into this endeavor.

5 Ways a Professional Certification can Benefit Your Business

There are many factors that will influence the success of your business in the short, mid, and long term. Among the most important elements of your growth strategy, however, you will find that investing in your employees is one of the best ways to drive your organization forward on numerous fronts. Whether you’re opening a SaaS business or growing one, or if you’re running a B2C company in a competitive niche, there is no denying that the right employees can take you to new heights of success.

5 Tips to Use AI and Automation to Simplify Workflow

Technology is enhancing our quality of life in our personal and professional realms. In business, AI-driven tech and automation software are revolutionizing entire industries and enhancing operational efficiency. There are many benefits that technology brings to the table in the modern business environment, and the features that AI and automation provide can help business leaders make better decisions over the long term.