Lexie Lu

First Name
Lexie
Last Name
Lu

Member for

1 year 8 months
About

Lexie Lu is a UX strategist and web designer. She enjoys covering topics related to UX design, web design, social media and branding. Lexie is a contributor to Marketo, Website Magazine and Envato. Feel free to subscribe to her design blog, Design Roast.

 

Latest Posts

Why Your Business Should Invest More Into Logistics

Logistics encompasses moving goods from their origin points to their final destinations. It also involves warehouse management, since knowing when you need more goods is a crucial part of ensuring customers receive them on time. Here are several compelling reasons why ramping up your logistics investments is a smart move.

E-Commerce Activity Is Rising

Your company may not solely operate online, but it may be a good time to consider letting customers buy some products over the internet. Many consumers love the convenience of shopping at any time of the day and getting what they need with just a few clicks.

Why Relationship Marketing Desperately Matters to Your Business

Competition in business is fierce under the best of circumstances. There are only so many differences you can highlight within the same industry, but you have to try to stand out from other brands like yours. The key to differentiating what you offer is building relationships with your customers. Relationship marketing is the crucial element driving successful businesses to greatness. 

Examples of relationship marketing include thanking a customer on social media for buying your product or sending a top client a gift card or fruit basket. It's an opportunity to make a typical interaction with your audience more profound and personal. Send out letters, pick up the telephone and engage on social media with your buyers. 

How IoT Is Improving the Health Care Industry

There was once a time when medical professionals didn't have a database of facts at their fingertips. There was no disease contact tracing or access to the latest information. Doctors and nurses had to do the best they could with the information at hand. Thanks to the Internet of Things (IoT), the landscape of health care is vastly different in the 21st century.

The Right and Wrong Investments Your Tech Business Should Be Aware Of

Building a tech business from the ground up is a tremendous effort that can take some serious cash. Often, however, tech companies staffed with talented devs and businesspeople fall into a few of the same pitfalls — even if they have enough money to succeed. They may fail to invest in essentials or allow certain expenses to overtake what really matters.

These are a few of the right and wrong investments for any tech business, and how you can prioritize your spending for success.

The Right Investments

If you want to increase your cash flow, consider some of these worthwhile investments.

The Future of the PCB Industry Lexie Lu Fri, 04/24/2020 - 07:12

The printed circuit board (PCB) industry supports many different types of products. The components go into nearly any modern electronic product imaginable. Most PCB manufacturers reside in Asian countries, such as China. Recent global health concerns have impacted the production of electrical components and delayed shipments. 

In the United States, less than 500 firms make PCBs and employ only 21,000 people. By contrast, China sees annual growth of about 8.5% in the PCB industry and employs around 700,000 citizens. Asia typically makes the items faster and cheaper than other parts of the world.

9 Myths About Advertising in 2020

Advertising has been around since the first business owner wanted to get the word out about their product. While some basic concepts are age-old, others change as technology and personal preferences shift. It's easy to get distracted with advertising myths that simply don't stand up to scrutiny.

Spending on digital advertising alone is a $108.6 billion industry in the United States. While some companies have big budgets, others only have a few dollars. To spend your money wisely, figure out what is truth, what is a myth, and make sure you carefully track every penny you spend. 

6 Ways Machine Learning Saves Your Business Money

Machine learning (ML) allows computers to turn hard data into applications that enhance productivity and efficiency. As computers have gotten smarter, they've begun to think more logically and in ways similar to the human brain. Programmers now teach machines to rationalize and come up with solutions to complex problems — tasks that only the human brain could accomplish before now.

8 Fundamental Truths About Tech Prototyping

In recent years, the ability to print a prototype from a 3D printer has been a boon to many businesses. Perhaps the tech industry has benefited the most from these advances, including the ability to create rapid prototypes until a product is perfect.

Experts predict that 3D printing and additive manufacturing will usher in the fourth industrial revolution. According to Statista, the global 3D printing market will hit $50 billion by 2025. The ability to build functional prototypes for your high-tech goods results in faster concept-to-market speeds.