Marketing

Imperative Local SEO Methodology for Everlasting Online Success

The online marketing scenario has become customer-centric as the way people consume information has changed dramatically over the years. People are now more peculiar about specifying their needs to the search engines, as they expect to get the exact information at once, in the format that they like, and in the device through which they are performing the search.

9 Marketing Tips for Nonprofits to Ensure Survival

The inability to have fundraising events and connect face-to-face with donors has hurt many nonprofits and their money-raising efforts. The pandemic changed the way nearly every type of business operates, including charities.

According to Double the Donation, giving grew 4.1% in 2020, marking a sixth consecutive year of increase. The researchers found that most organizations leave a lot of potential funds on the table and don’t follow up to secure the donations.

The Top 7 Conversion Rate Optimization Techniques To Apply

With more than 380 new websites launched every minute and 79% of total marketing leads not converting into sales, the pressure on marketers to get their conversion tactics right is very high.

To ward off the fast-growing competition and reduce waste of potential revenue, every element of online business should be optimized for a greater conversion rate.

This article looks into seven conversion rate techniques applicable to any digital B2B or B2C business.

Increase in online shopping accelerating race for customer loyalty, research finds Real Wire Thu, 12/10/2020 - 06:46

London 10th, December, 2020: The Digital Business Collective (DBC), an initiative involving BORN, and dotdigital to help FMCG brands drive direct customer engagement by accelerating digital channels and initiatives, today announces the results of a study which found that the pandemic-induced boom in online sales has left FMCG brands vulnerable - with consumers more likely to buy own-brand products, and less likely to make spontaneous purchasing decisions when grocery shopping online.

The Marketing Technology Divide: Survey reveals marketing skills gap and 2021 investment priorities Real Wire Mon, 11/30/2020 - 05:07

Hampshire, 30 November 2020: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has revealed the results of its latest survey in its new report, The State of Martech 2020/21, providing detailed insights into the current state of the marketing technology (martech) landscape. The findings demonstrate a lack of relevant training and skillsets combined with uncertainty over marketing budgets and changing investment priorities heading into the ‘new normal’.

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

Brands Will Waste 99.9% Of Banner Advertising Spend This Year Real Wire Thu, 11/19/2020 - 05:46

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

An Ecommerce Business Guide for Handling Black Friday and Cyber Monday Like a Boss

Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.

This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.

TCG Executive Director Stephanie Schultz Wins a 2020 Public Relations and Marketing Excellence Award Real Wire Tue, 10/06/2020 - 10:08

Beaverton, OR, USA, October 6, 2020—Today the Business Intelligence Group announced that Stephanie Schultz, Executive Director of Trusted Computing Group (TCG) has today won the Marketing Executive of the Year award at the 2020 Public Relations and Marketing Excellence Awards.

Why Relationship Marketing Desperately Matters to Your Business Lexie Lu Fri, 07/17/2020 - 14:34

Competition in business is fierce under the best of circumstances. There are only so many differences you can highlight within the same industry, but you have to try to stand out from other brands like yours. The key to differentiating what you offer is building relationships with your customers. Relationship marketing is the crucial element driving successful businesses to greatness. 

Examples of relationship marketing include thanking a customer on social media for buying your product or sending a top client a gift card or fruit basket. It's an opportunity to make a typical interaction with your audience more profound and personal. Send out letters, pick up the telephone and engage on social media with your buyers.