Experience Management

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

Goodwill is running out for retail during COVID-19, says new research

San Francisco, USA. 29th September, 2020: More than half of the public expects customer service to be ‘back to normal’, despite disruption caused by COVID-19, according to research by gig customer experience platform Limitless. 51% of 400 respondents surveyed felt that customer service should be back to normal efficiency and quality levels - compared to 75% who were prepared to make allowances for brands earlier in the year.

The research comes as brands begin the countdown to the busiest shopping period of the year, beginning with Black Friday (November 27th) and Cyber Monday, (November 30th) as well as the peak Christmas 2020 holiday shopping and January 2021 sale season.

Why Relationship Marketing Desperately Matters to Your Business

Competition in business is fierce under the best of circumstances. There are only so many differences you can highlight within the same industry, but you have to try to stand out from other brands like yours. The key to differentiating what you offer is building relationships with your customers. Relationship marketing is the crucial element driving successful businesses to greatness. 

Examples of relationship marketing include thanking a customer on social media for buying your product or sending a top client a gift card or fruit basket. It's an opportunity to make a typical interaction with your audience more profound and personal. Send out letters, pick up the telephone and engage on social media with your buyers. 

5 Call Features Your Sales Team Needs and Why

While digital marketing channels have been gaining momentum over the past few years, phone calls remain your sales team’s most powerful weapon. They provide greater personalization and add human touch to each interaction, guiding a lead down the pipeline faster.

Fortunately, the tech advancements have improved the way salespeople make calls to close deals. Modern business phone systems will allow you to automate many repetitive tasks, integrate with your CRM, and provide real-time customer experiences.

Here are five call features that may benefit your sales team the most.

Technology Trends Improving Customer Experience in 2020

As technological advancement continues to reshape the world and every industry in the business sector, entrepreneurs and leaders find themselves at a crossroads. Do you continue doing what you always did and hope that money will keep rolling in, or do you capitalize on the modern trends and pioneer the integration of technology to set the stage for growth and expansion in the future? For an experienced business leader, the decision is simple. Leveraging technology to push your company forward is one of the best ways to ensure future growth, and of course, the best way to improve customer experience across the board.

eZ Systems is now Ibexa

While I may check its pulse now and then, I'm less plugged into the content management system space as I once was. Regardless, in all this time I've never been fully convinced that experience management as it relates to software is a completely unique information system. But I get it, just like country and rock and roll may be just music they're still different genres of music that address and reaches out to a completely different culture base. He's a little bit content management system, she's a little bit digital experience management.

Nosto Recognized as 2020 Adobe Commercial Exchange Partner of the Year

NEW YORK (Apr 15, 2020) - Nosto, an Adobe Exchange Premier Partner and AI-powered commerce experience platform, has been honored as the Commercial Exchange Partner of the Year. The annual awards recognize those partners that have shown exceptional leadership and growth in the Adobe Digital Experience partner ecosystem.

As a Premier Partner in the Adobe Exchange Partner Program, Nosto's Magento Commerce integration uses onsite behavioral data, performance metrics and product attributes to help Magento merchants create relevant one-to-one shopping experiences in real-time, driving higher conversion rates, average order values, and, ultimately, higher revenue.

9 Myths About Advertising in 2020

Advertising has been around since the first business owner wanted to get the word out about their product. While some basic concepts are age-old, others change as technology and personal preferences shift. It's easy to get distracted with advertising myths that simply don't stand up to scrutiny.

Spending on digital advertising alone is a $108.6 billion industry in the United States. While some companies have big budgets, others only have a few dollars. To spend your money wisely, figure out what is truth, what is a myth, and make sure you carefully track every penny you spend. 

Amazing CRO Tactics Your SaaS Business Should Be Using

To attract new customers and gain a competitive advantage, most SaaS companies offer free trials. Unfortunately, free trials usually don’t convert as expected. The majority of users signing up for your free trial will not turn into paying customers later.

To convert your leads into loyal customers, you need to focus on building strong and meaningful relationships with them. Here are a few conversion rate optimization (CRO) tactics every SaaS company should apply.