Content Management

Reevaluate the way you do SEO. What changes does 2020 has brought to it?

1 year ago By Andrea Bell

Online competition continues to increase amid the rampant growth of new websites and pages. According to Tourquemag.io, WordPress alone gets more than 2 million posts published every day. Or 24 posts every second!

This means that it is more difficult than ever for you to get your blog to the top of the search engine result page (SERP).

Your website must meet certain criterion set by search engines to be successful. And SEO is easily the most important part of it.

The Importance of Optimizing your Landing Pages for Mobile

1 year ago By Raul Harman

A landing page appears when a user clicks on organic or paid search results. These pages usually have a specific purpose. As such, they should include a strong call-to-action, user-centric design, and simplified navigation. However, in today’s hyperconnected era, just designing a landing page is not enough. With the rise of mobile searchers, you will need to optimize it for smaller screens, as well.

In this article, you will learn why optimizing landing pages for mobile is important and how to do it right.

7 Ways to Make Your Ecommerce Business Ready for International Sales

1 year ago By Ritesh Patil

Your online Ecommerce store has the ability to sell the product in every possible corner of the world where the internet has been able to put his mark. But many are still backing from going international because of the complexity of cross border logistics fulfillment.

Yes, going international is not an easy task but it has great potential for the growth, your Ecommerce store can have. As per one study, more than 45% of global shoppers have shopped from international stores. That’s why it is more important than ever to get into the international market and take the piece of the pie for yourself.

Best Buy Wins Biggest Share of Google’s Page One Searches for Consumer Electronics - Amazon comes second

1 year ago By Real Wire

San Mateo, February 11, 2020 – Bestbuy.com is the most visible[1] website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page one, followed by bestbuy.com.

However, nearly half (48.9%) of searches on these topics are from consumers wanting information and background rather than an intention to make an immediate purchase. And many retailers’ websites may not be providing information that satisfies informational queries such as this.

Tips to Consider before Picking the First SEO Keywords for Your Business

1 year ago By Walter Moore

The growth of a business depends on numerous factors and one important factor that cannot be ignored is undoubtedly search engine optimization. Search engine optimization helps in giving a better rank to your website on the search engines and this can help in building trust and credibility. However, you need to know that keywords are considered to be important components of the strategy of search engine optimization. How you are adjusting the keyboards and their distribution will help you to change the campaigns with time. To gain success, you have to begin by choosing the appropriate keywords.

Episerver recognized as a leader for first time in Gartner Magic Quadrant for Digital Experience Platforms

1 year ago By Real Wire

London, U.K., Feb. 3rd, 2020 – Episerver™, the customer-centric digital experience company, is recognized as a leader in the just-published Gartner Magic Quadrant for Digital Experience Platforms™. This recognition marks Episerver’s first-time placement in the leaders quadrant of this independent analyst report. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, the hiring of CEO Alex Atzberger and the acquisition of B2B commerce company Insite™ – all capped by the best sales quarter on company record.

End of Magento support should not mean end of business, says Kooomo

1 year ago By Real Wire

With Magento 1 ending support in June 2020, online retailers will need to urgently prioritise their platform migrations

In June, Magento 1 will no longer receive security patches or updates, making associated ecommerce sites vulnerable to a variety of threats. Online retailers who have not already started the process will need to urgently consider which platform their business should migrate to. Kooomo, the leading enterprise cloud commerce platform, explains what businesses need to know to avoid the possibility of a system failure, cyber-attack or loss of revenue.

Guest Authors: Only Friends Need Apply

1 year ago By Bryan Ruby

I'm currently working on a new policy for those that wish to contribute articles to this website, socPub. Consider this post a first draft intended to reduce the number of low quality articles submitted for review and publications by guest authors that are complete strangers to me. My goal is not to prevent new authors from contributing articles to the website but to make sure those authors feel a sense of responsibility and purpose to provide informative quality articles to our site that benefits the reader above all else.

Search outperforms social based on Episerver analysis of 4 billion sessions

1 year ago By Real Wire

NRF Big Show, New York, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high.

SEO And jQuery Makes Bot Experience As Good As UX

1 year ago By Walter Moore

If you want to get the benefits of SEO using jQuery or JavaScript, you will need to make sure that the bot experience that you provide is as good as your user experience. You will have to make the best use of both technical SEO as well as advanced SEO techniques and blend it together to get the best and most desired results.