Content Management

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

An Ecommerce Business Guide for Handling Black Friday and Cyber Monday Like a Boss

Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.

This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.

Eric Dalius shares crucial data management best practices for small business owners

Today, data is omnipresent. Irrespective of the small business industry vertical, it is essential for a business to come up with ways to utilize data for improving business processes. It is imperative to know about the best practices for data management. Additionally, companies should have an effortless data analysis and have robust encryption to secure sensitive customer data. 

Do you want to leverage your business data? If yes, Eric Dalius highlights the best practices for data management.

Momentary Lapse of Blogging

During the summer months the quantity of articles I write and publish are often minimal. I enjoy my summer activities of bicycling, motorcycling, camping, and other family activities too much to sit in front of a computer all summer long. Not being much of a winter outdoorsman and living in South Dakota, the winter months have always been my time for focusing on my personal blog as well as writing some articles for socPub.

eZ Systems is now Ibexa

While I may check its pulse now and then, I'm less plugged into the content management system space as I once was. Regardless, in all this time I've never been fully convinced that experience management as it relates to software is a completely unique information system. But I get it, just like country and rock and roll may be just music they're still different genres of music that address and reaches out to a completely different culture base. He's a little bit content management system, she's a little bit digital experience management.

SEO for Business: What Google Analytics Can Tell You

If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It's important to produce content for the keywords which are related to your industry. For example, SimplyRest which is primarily a mattress guide website also continuously  produces quality sleep related content.

Reevaluate the way you do SEO. What changes does 2020 has brought to it?

Online competition continues to increase amid the rampant growth of new websites and pages. According to Tourquemag.io, WordPress alone gets more than 2 million posts published every day. Or 24 posts every second!

This means that it is more difficult than ever for you to get your blog to the top of the search engine result page (SERP).

Your website must meet certain criterion set by search engines to be successful. And SEO is easily the most important part of it.

The Importance of Optimizing your Landing Pages for Mobile

A landing page appears when a user clicks on organic or paid search results. These pages usually have a specific purpose. As such, they should include a strong call-to-action, user-centric design, and simplified navigation. However, in today’s hyperconnected era, just designing a landing page is not enough. With the rise of mobile searchers, you will need to optimize it for smaller screens, as well.

In this article, you will learn why optimizing landing pages for mobile is important and how to do it right.

7 Ways to Make Your Ecommerce Business Ready for International Sales

Your online Ecommerce store has the ability to sell the product in every possible corner of the world where the internet has been able to put his mark. But many are still backing from going international because of the complexity of cross border logistics fulfillment. 

Yes, going international is not an easy task but it has great potential for the growth, your Ecommerce store can have. As per one study, more than 45% of global shoppers have shopped from international stores. That’s why it is more important than ever to get into the international market and take the piece of the pie for yourself.