Communication

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

4 Actionable Ways for Businesses to Improve Email Storage Management

Gone are the days when businesses could thrive within their target markets without following modern technological trends and tailoring their strategies accordingly. With the advent of cloud platforms and all the latest developments within the cloud-based technologies, there’s no room for excuses against using cloud solutions. 

Commute, not Covid, main reason employees are avoiding offices

Nottingham, UK. 20th August 2020: Employees worried about returning to the office post-lockdown are most concerned about work-life balance and the daily commute, rather than their health, according to research from absence intelligence company e-days.

Whereas only a quarter of employees are most worried about potential health implications, results of a snapshot poll of 100 workers show that 7 out of 10 of us are more concerned with impact to work-life balance (37%) or the office commute (34%). The research follows the change in government advice on 1 August 2020 meaning employers can make their own decisions about staff returning safely to work.

5 Call Features Your Sales Team Needs and Why

While digital marketing channels have been gaining momentum over the past few years, phone calls remain your sales team’s most powerful weapon. They provide greater personalization and add human touch to each interaction, guiding a lead down the pipeline faster.

Fortunately, the tech advancements have improved the way salespeople make calls to close deals. Modern business phone systems will allow you to automate many repetitive tasks, integrate with your CRM, and provide real-time customer experiences.

Here are five call features that may benefit your sales team the most.

“2020 is set to be the year of RCS,” says mGage

London UK, 29 January 2020 – The interaction between organizations and consumers is set to become revolutionized with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, according to GSMA.

9 Improvements Your Tech Business Should Make Next Year

We're living in a time of extreme global competition and rapid technological changes. For your business to remain competitive, you have to stay on top of day-to-day improvements and advances in technology. You might think you have an automatic handle on shifts in technical knowledge since you're in the industry, but it's impossible to stay on top of everything unless you make a concerted effort to do so. 

Building a multi-brand ecosystem of communication apps interoperable, secure and auditable by design

25th April 2019 - On 24th April 2019, Secure Chorus, at the invitation of the National Cyber Security Centre (NCSC), held an expert workshop at CYBERUK 2019 called “Building a multi-brand ecosystem of communication apps that are interoperable, secure and auditable by design”. Secure Chorus is a not-for-profit membership organisation in the field of information security. 

5 Simple yet Effective Practices for Maximizing Your Ecommerce Customer Service

The Ecommerce industry is, for all its lucrative potential, a highly competitive field. Thousands upon thousands of online stores are battling it out for the love and affection of the ever-growing consumer market every single day – so how do you plan to stand out? The truth is that there are several key ways your Ecommerce store can separate itself from the herd, of which smart branding and stellar customer service present the winning combination for long-term success.

How to Improve Your Company's Customer Experience Strategy in 2019

In many ways, customer experience is what sets good and successive businesses apart from the rest, and there is a simple explanation for this. People have become extremely picky. This is quite understandable when taking into account the wide range of choices we have regarding most things in today's world. Because of this, if there is even just one thing that makes your customers’ experience less enjoyable, they are bound to jump ship. And of course, fewer customers means less profit and growth in the long run. This is why having a customer experience strategy that is in top shape is a must, and here are some of the best ways to make sure of it in 2019.