Business

The September 11th attacks. The Great Recession. The COVID-19 pandemic.

All three of these seismic and tragic events have resulted in heartbreak to humanity, including loss of life and our emotional well-being—both individually and collectively. Of course, accompanying these global crises were monetary meltdowns reminiscent of the Great Depression that commenced in 1929 and lingered until the late 1930s.

Running a profitable, fast-growing company is exciting. You have poured your heart into it and you are finally reaping the rewards of your hard work. To grow your business, gain a competitive advantage, and maximize profit, you need to start investing your capital strategically.

In this article, you will learn a few basic rules of investing. 

Predict Investment Risks

The rules of investing are clear – the riskier the investment, the more profit it generates. However, as a young, growing company, you need to minimize investment risks and avoid making costly mistakes 

Precisely because of that, you need to understand and predict the potential investment risks you may face. Some of them are:

Building a tech business from the ground up is a tremendous effort that can take some serious cash. Often, however, tech companies staffed with talented devs and businesspeople fall into a few of the same pitfalls — even if they have enough money to succeed. They may fail to invest in essentials or allow certain expenses to overtake what really matters.

These are a few of the right and wrong investments for any tech business, and how you can prioritize your spending for success.

The Right Investments

If you want to increase your cash flow, consider some of these worthwhile investments.

While some contest, or outright refute, whether or not former British Prime Minister Winston Churchill famously said “success is not final, failure is not fatal: It is the courage to continue that counts,” the power of that statement looms large irrespective of origin. Amid the wildly unforeseen fallout from the COVID-19 pandemic, this quote is rather prophetic. It speaks to prosperity not being taken for granted and the notion that failure in and of itself isn’t a death knell and.

The printed circuit board (PCB) industry supports many different types of products. The components go into nearly any modern electronic product imaginable. Most PCB manufacturers reside in Asian countries, such as China. Recent global health concerns have impacted the production of electrical components and delayed shipments. 

In the United States, less than 500 firms make PCBs and employ only 21,000 people. By contrast, China sees annual growth of about 8.5% in the PCB industry and employs around 700,000 citizens. Asia typically makes the items faster and cheaper than other parts of the world.

To attract new customers and gain a competitive advantage, most SaaS companies offer free trials. Unfortunately, free trials usually don’t convert as expected. The majority of users signing up for your free trial will not turn into paying customers later.

To convert your leads into loyal customers, you need to focus on building strong and meaningful relationships with them. Here are a few conversion rate optimization (CRO) tactics every SaaS company should apply.