Marketing

Marketing, Experience Management, Customer Experience, User Experience, Social Networks

Amazing CRO Tactics Your SaaS Business Should Be Using Raul Harman Wed, 04/08/2020 - 07:10

To attract new customers and gain a competitive advantage, most SaaS companies offer free trials. Unfortunately, free trials usually don’t convert as expected. The majority of users signing up for your free trial will not turn into paying customers later.

To convert your leads into loyal customers, you need to focus on building strong and meaningful relationships with them. Here are a few conversion rate optimization (CRO) tactics every SaaS company should apply.

Discover the Top Perks of LED Advertising

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect.

According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

VMware Carbon Black ‘2020 Cybersecurity Outlook’ Report Reveals Evolving Attacker Behaviors, Relationship Dynamics Between IT and Security Teams

READING, UK - Thursday 26th February 2020 - VMware, Inc. (NYSE: VMW), a leading innovator in enterprise software, today released the VMware Carbon Black “2020 Cybersecurity Outlook”[1] report, which offers a holistic view at how attackers have evolved, what defenders are doing to keep pace and how security and IT teams can work together in 2020 and beyond.

Click here to download the full report: https://www.carbonblack.com/resources/threat-research/cybersecurity-out….

7 Ways to Make Your Ecommerce Business Ready for International Sales

Your online Ecommerce store has the ability to sell the product in every possible corner of the world where the internet has been able to put his mark. But many are still backing from going international because of the complexity of cross border logistics fulfillment. 

Yes, going international is not an easy task but it has great potential for the growth, your Ecommerce store can have. As per one study, more than 45% of global shoppers have shopped from international stores. That’s why it is more important than ever to get into the international market and take the piece of the pie for yourself. 

New Research: Reviews, Discounts and Photos most likely to Drive Online Purchases

NEW YORK (February 18, 2020) - Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research. 63% also reveal they are more likely to make purchases from brands whose websites integrate social proof in the form of content other customers share about the brands on social media.

And while Voice is still a relatively new channel, one out of four (25%) of DTC brand customers who were polled say they are making voice purchases (5% often and 20% sometimes).

Global Enterprises and Merchants Unprepared as Fraudsters Focus on Rewards Programs

LONDON, UK. 4th February 2020: Forter, the leader in e-commerce fraud prevention, today announced availability of the Forter Loyalty Program Protection solution to protect high value rewards programs from fraud and abuse, enabling merchants to offer enhanced programs with the best possible customer experience.

Episerver recognized as a leader for first time in Gartner Magic Quadrant for Digital Experience Platforms

London, U.K., Feb. 3rd, 2020 – Episerver™, the customer-centric digital experience company, is recognized as a leader in the just-published Gartner Magic Quadrant for Digital Experience Platforms™. This recognition marks Episerver’s first-time placement in the leaders quadrant of this independent analyst report. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, the hiring of CEO Alex Atzberger and the acquisition of B2B commerce company Insite™ – all capped by the best sales quarter on company record. 

A2Dominion, BMJ, Carnival, Harrods, John Lewis, Nestle, Pladis, Sanofi Pasteur, The Adecco Group and Three all named Top Engaged Workplaces at the 2019 UK & European Employee Engagement Awards

The victorious were announced at a Gala ceremony at Troxy in London last night

London – January 24, 2020 – The winners of the 2019 UK & European Employee Engagement Awards, were announced last night at the gala ceremony at the iconic Troxy. With the blue riband Company of the Year award going to A2Dominion.

The Employee Engagement Awards honours those organisations that put workforce engagement at the heart of their business strategy. This years winners demonstrate how far-reaching Employee Engagement is today. They span manufacturing, banking, IT, pharmaceuticals, retail, public sector, service companies, transport and the sporting world.

Search outperforms social based on Episerver analysis of 4 billion sessions

NRF Big Show, New York, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high.