Sitecore Acquires Leading E-commerce Vendor

Acquisition brings fully integrated e-commerce capabilities to Sitecore’s experience platform

Sitecore, a global leader in customer experience management software, announced this week that it has acquired Sitecore acquired from SMITH (formerly Ascentium), a global digital experience agency that builds, sells and supports the Commerce Server e-commerce engine.

SMITH is also a Sitecore Strategic Commerce Alliance Partner and will continue to work with Sitecore and its customers. The brand, has over 3,000 customers and 25 partners in North America, EMEA, and Asiana spanning retail, manufacturing, e-government, in both business-to-consumer and business-to-business commerce scenarios.

Sitecore’s acquisition lays the foundation for one of the industry’s first .NET based, enterprise-grade Customer Experience Management (CXM) platform with a native, fully integrated e-commerce engine. The integration of e-commerce functionality with Sitecore’s leading experience platform allows marketers to own the experience they deliver to every customer or prospect that engages with their brand, potentially creating high value customers.

“Our vision from the beginning has been to deliver a complete, connected experience platform that puts the customer at the heart of every interaction and engagement,” said Michael Seifert, CEO, Sitecore. “With this acquisition, our customers can now add enterprise-scale e-commerce capabilities to create truly consistent and personalized experiences.”

Existing customers will have the option of utilizing a deep integration between Commerce Server and Sitecore’s experience platform or a standalone Commerce Server product that will continue to be supported by Sitecore.

“E-commerce functionality is critical to delivering relevant, personalized experiences for online shoppers, yet current CMS solutions offer poor or non-existent e-commerce integration,” said Ryan Donovan, President and CTO at “The acquisition of by Sitecore is great news for customers because it introduces a rich level of integration between commerce, content and digital marketing that has not been achieved by any other vendor.  It will also provide a compelling .NET choice for enterprise customers while ensuring a strong and viable future for Commerce Server technology to its sizable install base.”

“SMITH has implemented some of the largest enterprise .NET B2B/B2C e-commerce implementations globally. We look forward to offering customers a tightly integrated .NET based content and commerce solution leveraging our extensive digital marketing capabilities,” said SMITH President Tony Marinelli.