Magnolia, the rapidly growing Swiss CMS vendor, launched an innovative new solution - Magnolia Now™, a cloud-based digital experience platform - at its seventh annual conference in Basel, Switzerland on June 8-9. Magnolia Now takes the hassle out of the deployment and operations of content management and gives companies the ability to go to market fast. It will be available from November 2016 in a variety of packages.
“Magnolia Now opens an entirely new market for us,” said CEO Pascal Mangold. “While Magnolia Core™ remains the most flexible enterprise CMS on the market, not every customer has the means to utilize its power to its full extent. Magnolia Now takes the key functionalities of Magnolia Core and packs that up into the cloud. Not only does that free DX projects from the IT bottleneck typically found in organizations today, but it also ensures the fastest time to market for digital experience projects, a critical issue for organizations today."
This year’s Magnolia conference was the biggest ever, with over 300 attendees and 30 talks taking place over two days.
Magnolia also renamed its on premise Enterprise CMS offering to Magnolia Core. Magnolia Core will continue to deliver the same power and flexibility that allows partners and clients to create digital experiences that help set them apart from their competitors. In addition, the company shared that it is adding component level personalization as standard to Magnolia Core. While it has always been possible to custom-add personalization, this will make it readily available from start-up.
Both Magnolia Core and Magnolia Now will offer Light Development™, a highly agile Java-free way to customize Magnolia using the skills and tools front end developers already have.
“We introduced Light Development™ at last year’s conference, and it has helped our users to really push the boundaries of innovation,” said Boris Kraft, Magnolia CVO, explaining how partners and clients have embraced Light Development. “With Magnolia Now, front end developers, UX designers and content editors will benefit from a forgiving environment, giving them even more freedom to innovate.”
Managed by Magnolia or by partners, Magnolia Now provides a new enterprise-grade platform that will give marketing and design teams a competitive edge. Magnolia Now offers best practices out of the box, with pre-installed connectors and modules and lower capital expenditure. With features like automated deployment release management cockpit and real world user acceptance testing, the new solution ensures that increased stability is backed up by the safety to innovate.