Technology has evolved over the years, a century ago, it was the machines, industrialization, and factories. Then came the internet, about three decades back, and it completely transformed our lives. Before this, did you ever imagine being able to connect on a real-time video call with a relative staying seven seas across the world? Or did you ever think that now with a few buttons you could call yourself a chauffeur at any time in the night? Today, practically you can get grocery, medicines, laundry, food – anything under the earth with a few touch points on a small screen – these are on-demand services.
Just like human life has evolved over time, on-demand services to have evolved drastically. The concept is now not just limited to a handful of industries. Many industries and professions have taken to this model to further their own growth and provide better service to their customers. One among them, and probably one that is better placed to thrive on this model than the others, is the salon and beauty services industry.
Emergence of the Beauty On-demand Concept
The beauty industry has rarely been short of customers and the interest is only picking up in this millennium. It wouldn’t be an exaggeration to say that the generation of today is perhaps even more interested in physical appearance and presentability than its predecessors.
The primary reason why on-demand services have become such a vogue is that people are trying to make routine activities quick and time efficient. On-demand taxi services came up to save people the time and troubles of waiting in line for a cab. On-demand food delivery services gained prominence because they saved the travelling time to and from the restaurant as well as the time spent waiting for a table. Similarly, the idea of a beauty service at home has come into being for the purpose of minimizing the time spent by customers for availing beauty services.
The Reason Behind the Exorbitant Demand for at-Home Beauty Services
In the US, approximately 28% of all hairdressers, cosmetologists and stylists are already working as independent contractors in the beauty industry that is worth nearly $46 billion! The beauty industry thus presents an ideal environment for on-demand services to thrive. The situation is no different in other parts of the world as well. Thus, there has been a major spike in demand for beauty salon service at home and it looks likely that the on-demand model is here to stay in this sector.
Undoubtedly the major reason for the newfound demand for beauty on-demand services is the time efficiency that such a service offers. Customers can avail of the salon service at home without wasting any time traveling. The beautician would visit the customer’s location and provide the service just like he/she would at a regular salon.
Booking an appointment at a salon is often a hassled process too. Firstly, it isn’t a 2-minute job as it may seem to you. You may not get the appointment at your preferred time and would have to tweak your schedule to accommodate it. And if your schedule is too cramped to make room for the appointment, as is often the case, you would have to postpone the appointment or allocate your very limited leisure time for the purpose. And both these options are not ones that you would accept with glee, are they?
Besides, during peak hours at the salon, you would usually find yourself twiddling your thumbs or playing games on your phone in the waiting area. The waiting time may run up to an hour or maybe even more!
On-demand salons provide most, if not all, the services that you could avail of at a regular salon. Manicures, pedicures, massages, professional makeup services, beauty treatments; you name it and they have it! So the customers are basically not missing out on a service if they prepare to avail of it at home. Customers are also often unaware of better deals available at other salons. With an on-demand service marketplace, customers can check for best offers and hire the corresponding service provider.
What the Future Holds for On-demand Beauty Services?
The success of on-demand apps across various industries tells us that the market and potential are massive for any on-demand service. Just take a look at what Uber and Airbnb managed to achieve in their sectors! When you take an attractive and much-in-demand commodity or service and make it instantly accessible for anyone, you will only achieve positive results. Beauty services are no exception to this rule.
Besides, the massive the valuation of the industry means that there is ample room for a plethora of on-demand beauty service providers to co-exist and succeed. As more and more businesses begin to infiltrate this market, its growth would pick up the pace and there will be a larger pie for everyone to share.
Recognizing the massive potential of beauty on-demand, the investors to haven’t shied away from pumping in the money, as is evident from the initial funding received by the startups listed in this article. So new entrants would likely have the interest of multiple investors, provided they have the right product.
The beauty industry and the on-demand service concept are truly a match made in heaven and the future for on-demand beauty services would most likely be far better than its already fruitful present. The industry is only going to head in one direction – upwards!
A number of startups have already shown the way for the others to follow and have also proved how lucrative the on-demand beauty service industry is. However, the deal-breaker between competitors in this sector is going to be technology and the quality of mobile apps in particular.
Read More About On-demand Beauty Services.