Network attacks hit two-year high during pandemic despite shift to remote working

9 December 2020 – Network attacks and unique attack signatures both hit two-year highs between July and September this year, according to the latest Internet Security Report from WatchGuard Technologies. Findings from the research show that attacks detected grew to more than 3.3 million, representing a 90% increase over the previous quarter. The report reveals how COVID-19 has impacted the cyber security threat landscape, with evidence that attackers continue to target corporate networks despite the shift to remote working.

2020 Tech Trailblazers Award winners announced

London, UK – 8th December 2020 – The 15 winners of the ninth edition of the Tech Trailblazers Awards – a global awards program focused on enterprise technology startups – were announced today. The program rewards winners in 12 major enterprise technology sectors, identifies one outstanding company entrant from any category, and makes two awards to individual female and male executives who have delivered outstanding innovation or change.

The 2020 winners are:

5 Digital Transformation-Driven Cybersecurity Considerations

On their road to recovery from the pandemic, businesses face unique dilemmas. This includes substantial and entirely necessary investments in digital transformation, however tight budgets are making such endeavors difficult if not impossible. Businesses continue to struggle with pivots like adopting new digital platforms, shifting their corporate model to resolve supply chain disruption and enabling a remote workforce.

The inability for businesses to quickly adopt technologies that support digital transformation processes, including identity-based segmentation, virtual desktop interfaces and full-stack cloud, is hindering their ability to adequately address new threats and even to test new security systems and protocols.

Vigilante win Epic Games, Unreal Grant for Model Library Creation

Epic has committed $100 million to adopt Unreal engine (UE) as an image generating (IG) platform and create amazing content, by lowering one of the barriers to entry - cost. These include game developers, enterprise professionals, media and entertainment creators, students, educators, and tool developers. For all of them and those who are running HLA or DIS-enabled distributed simulations, through this fantastic program, Vigilante will create;

The Marketing Technology Divide: Survey reveals marketing skills gap and 2021 investment priorities

Hampshire, 30 November 2020: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has revealed the results of its latest survey in its new report, The State of Martech 2020/21, providing detailed insights into the current state of the marketing technology (martech) landscape. The findings demonstrate a lack of relevant training and skillsets combined with uncertainty over marketing budgets and changing investment priorities heading into the ‘new normal’.

Essential Cybersecurity Questions Every Business Should Ask

According to the National Cyber Security Alliance, 70% of organizations that encounter a data breach are small businesses. The same study highlights that most companies neglect the importance of cybersecurity. Namely, only 33% of them have taken precautionary steps to mitigate data loss risks. 

A cyberattack can affect your business’ performance on multiple levels, from compromising your brand image to increasing your expenses.

Here are a few cybersecurity questions you should ask to protect your business.

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

Automation will shape cyber security for better and worse in 2021

24 November 2020: Researchers in WatchGuard Technologies’ Threat Lab are predicting that automation will play a major role in shaping cyber security attack and defense activities in 2021. Traditionally a high-investment, high-return targeted attack, WatchGuard predicts that automation tools will replace manual techniques to help cyber criminals launch spear phishing campaigns at record volumes, by harvesting victim-specific data from social media sites and company web pages. And as society continues to grapple with the impact of COVID-19, it is likely that these automated spear phishing attacks will prey on fears around the pandemic, politics and the economy.

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.