Working from Home Guidance to Stay IT Secure

26 March 2020London, UK – Crossword Cybersecurity Plc, the technology commercialization company focused on cyber security and risk, has today issued guidance for businesses on how to address some of the most common security concerns for employees when working from home. The advice is being made widely available as many of Crossword’s clients mobilize to keep their businesses running as normally as possible whilst adhering to UK Government and Public Health advice designed to control the spread of the COVID-19 virus.

Effective Ways to Optimize Project Management for Remote Teams

The outsourcing culture is thriving in the current business environment, and even if you’re not outsourcing any projects or processes to external partners, you still might want to consider adopting a more flexible approach to employee management, and allow them to work from the comfort of their homes. After all, why should an employee have to commute to the office every day if they mostly do their work on the computer – it’s just a waste of precious time and resources, and it needlessly inflates your overhead costs. 

New Security Report from WatchGuard Shows Explosion in Evasive Malware

24 March 2020 – WatchGuard® Technologies’ latest Internet Security Report shows that evasive malware has grown to record high levels, with over two-thirds of malware detected by its Firebox security appliances in Q4 2019 evading signature-based antivirus solutions. This is a dramatic increase from the year-long average of 35% for 2019 and points to the fact that obfuscated or evasive malware is becoming the rule, not the exception. Companies of all sizes need to deploy advanced anti-malware solutions that can detect and block these attacks.

5 Cost-Effective Ways to Motivate and Engage Your Team Members

As a business leader trying to build a brand in this crazy, fast-paced world, much of your job will come down to engaging and motivating your employees. After all, if top talent is what you’re after and if employee retention is your goal, you need to be proactive and you need to incentivize and inspire them to stay at your side through thick and thin. 

Closing the gender gap in cybersecurity could boost US and UK economies by billions

If the number of women working in cybersecurity rose to equal that of men, there would be a $30.4 billion boost to the industry’s economic contribution in the US and a £12.6 billion boost in the UK. This is according to a new report from Tessian, the human layer security company. The report also reveals that closing the gender pay gap, and equalizing women’s salaries to men’s, could add a further $12.7bn and £4.4bn to the US and UK economies respectively.

SEO for Business: What Google Analytics Can Tell You

If you’re an individual or business looking to amplify your presence in the digital space, chances are you’ve looked into search engine optimization (SEO) as one of the first steps to drive more traffic to your business’ website. It's important to produce content for the keywords which are related to your industry. For example, SimplyRest which is primarily a mattress guide website also continuously  produces quality sleep related content.

Digital Fragility a "Ticking Time Bomb" for Enterprises says latest report

BOSTON9 March 2020 – Digital fragility has emerged as a risk to digital business that CIOs and CMOs are failing to confront concludes a recent report by Forrester, a leading global research and advisory firm.

According to the report, vital digital information sources and assets are at risk due to link rot, obsolete file formats and media, and vendor abandonment of online services. This can leave firms scrabbling to find or recreate digital assets, opening the door to loss of valuable trademarks, costly failures to meet regulatory crackdowns and poor corporate governance.

Beyond the short-term

10 Marketing Channels for the Online Marketer Kimberly Grimms Mon, 03/09/2020 - 06:14

With the rising technological advances available to marketers, it’s easier to connect with your audiences than it was ten years ago. The Internet, for example, has made the world smaller in terms of reaching out to markets. But not all business owners know how to maximize this power. 

6 Ways Machine Learning Saves Your Business Money

Machine learning (ML) allows computers to turn hard data into applications that enhance productivity and efficiency. As computers have gotten smarter, they've begun to think more logically and in ways similar to the human brain. Programmers now teach machines to rationalize and come up with solutions to complex problems — tasks that only the human brain could accomplish before now.