The Marketing Technology Divide: Survey reveals marketing skills gap and 2021 investment priorities

Hampshire, 30 November 2020: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has revealed the results of its latest survey in its new report, The State of Martech 2020/21, providing detailed insights into the current state of the marketing technology (martech) landscape. The findings demonstrate a lack of relevant training and skillsets combined with uncertainty over marketing budgets and changing investment priorities heading into the ‘new normal’.

Essential Cybersecurity Questions Every Business Should Ask

According to the National Cyber Security Alliance, 70% of organizations that encounter a data breach are small businesses. The same study highlights that most companies neglect the importance of cybersecurity. Namely, only 33% of them have taken precautionary steps to mitigate data loss risks. 

A cyberattack can affect your business’ performance on multiple levels, from compromising your brand image to increasing your expenses.

Here are a few cybersecurity questions you should ask to protect your business.

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

Automation will shape cyber security for better and worse in 2021

24 November 2020: Researchers in WatchGuard Technologies’ Threat Lab are predicting that automation will play a major role in shaping cyber security attack and defense activities in 2021. Traditionally a high-investment, high-return targeted attack, WatchGuard predicts that automation tools will replace manual techniques to help cyber criminals launch spear phishing campaigns at record volumes, by harvesting victim-specific data from social media sites and company web pages. And as society continues to grapple with the impact of COVID-19, it is likely that these automated spear phishing attacks will prey on fears around the pandemic, politics and the economy.

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by brands. Left unchecked, brands failing to divert budget to more impactful digital platforms, such as mobile operator-owned messaging platform RCS (Rich Communication Services), stand to waste a staggering $917.2 billion on digital banner advertising by 2028.

Pandemic-sparked IT Purchases Force 47% of Global Enterprises to Focus on E-Waste

AUSTIN – November 17, 2020—New research launched today by Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile device diagnostics, explores enterprise perspectives on e-waste and highlights both the e-waste and sustainability challenges and opportunities that the COVID-19 pandemic has created. Blancco’s study, The Rising Tide of E-waste, produced in partnership with Coleman Parkes, reveals that nearly half (47 percent) of large global enterprises created roles responsible for implementing and ensuring compliance with e-waste policies specifically to deal with e-waste issues generated from the COVID-19 pandemic.

Missing that spark: New hybrid working world affecting employee learning, team spirit and creativity as we head into 2021

London, UK, 17 November 2020: A new survey by Actus, the UK provider of the award-winning Unified People Performance Platform and HR Uprising Podcast, has uncovered a number of prevailing concerns for employees. These center around lack of opportunities to collaborate, connect and learn as informal face-to-face interactions are restricted due to Covid-19 enforced remote working.

An Ecommerce Business Guide for Handling Black Friday and Cyber Monday Like a Boss

Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.

This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.

5 AI Trends Profoundly Benefiting Business Bottom Lines

In today’s tumultuous business-scape amid increasingly intricate, and often vexing, marketplace conditions, curating and mining data to drive analytics-based decision making is just no longer enough. For competing with maximum, sustained impact and mitigated opportunity loss, it’s rapidly monetizing data that’s now the name of the game—particularly when spurred by artificial intelligence (AI). Indeed, emerging AI methodologies are helping forward-thinking companies achieve and sustain true agility, fuel growth and compete far more aggressively than ever before.